LONDON, February 10, 2011 /PRNewswire/ -- Leading UK footwear retailer has chosen Sagepay to counter online fraud and provide a 100% secure payment system for its customers

Operating an online business can be fraught with problems, especially when it comes to taking secure online payments for products and services. Fraud can cost a company dearly, and in most instances, the cost of fraudulent transactions has to be borne by the retailer. With online fraud on the rise, and cyber crime a very real problem, any business needs to take steps to prevent the loss of funds or products. Setting up a secure payment system is a vital step to take to ensure that losses can be kept to an absolute minimum, and that customers can have complete confidence in making an online transaction.

There are numerous options available to businesses for setting up online payments; however few offer such a level of security as Sagepay. The service from the internet payment processor is renowned for its stringent security, which can reduce the chance of online fraud to virtually zero. Leading footwear and outdoor clothing retailer Purekit.com is one company which has got it right from the outset, choosing Sagepay to handle all of its online credit card transactions.

"Online transactions inherently have a higher risk, and we wanted to ensure that our customers receive the same stringent levels of security as are available in bricks and mortar retail outlets" says PurekIt.com MD Richard Gundle, when asked about the reasons for choosing Sagepay over the many other companies vying for their business. The Purekit.com footwear and outdoor clothing online store was formed by two internet entrepreneurs with a history of successful e-tailing. The founders have benefitted from over 10 years experience in providing online retail services, and well aware of the cost implications of fraudulent transactions. Experience taught them to opt for the highest possible levels of security, which provide value for money which is immeasurable.

Anyone considering opening up a company website to provide an online product ordering service should be aware of the risks involved. Whilst little can be done to check the authenticity of the card payments taken with many online payment systems, with Sagepay handling the transactions, the problem ceases to be a worry. "Thanks to Sage Pay, fraudulent purchases have been virtually zero. We cannot even begin to imagine how much money would have been lost without the secure payment system offered by Sage Pay, and the peace of mind this has given us has prevented many sleepless nights" says Richard.

Purekit.com is a relatively new website, having been launched in the spring of 2009; however the company has grown at an extraordinary rate, buying other retail sites and bringing them into its fold. The company has increased its revenue to a turnover in excess of GBP10 million per annum in the space of 18 months, and with such a high volume of online payments being taken, caution is paramount. Fraud could have been the difference between success and total failure. By selecting the Sagepay service they safeguarded their income, and have done all that is possible to reduce online fraud, and have ensured that their customers can purchase with confidence, safe in the knowledge that they get the full protection and security that they would in a bricks and mortar store.

Full details of Purekit.com's success story with Sagepay can be found on: http://www.sagepay.com/case_study/purekit

SOURCE Purekit.com