OAK BROOK, Illinois, April 22, 2015 /PRNewswire/ -- PureCircle, the leading global producer and marketer of high-quality stevia products, took a pioneering approach of integrating sustainability directly into its stevia business model, driving significant impacts on the ecosystem, environment and public health. In celebration of Earth Day, PureCircle reflects on its impact across all aspects of the supply chain with this Sweet in So Many Ways video and shares a progress report on the company's 2020 sustainability goals.
Video - https://youtu.be/xocgVm7sRj4
"Through investing in a vertically integrated supply chain, PureCircle has been able to lead the way in incorporating sustainability into each step of the stevia production," said Ajay Chandran, Corporate Sustainability Director for PureCircle. "From farmer to consumer, the company has taken great strides to ensure its stevia can be a source of goodness for the earth and all the people it touches."
From reducing its carbon footprint by 98,000 metric tons to working with 25,000 small scale farmers and reducing more than a trillion calories from the goal diet, the company remains passionate about its sustainability efforts and the dedication to extending Earth Day throughout the year.
PureCircle is the world's leading producer of high-purity stevia ingredients for the global food and beverage industry. The company is a driving force behind moving stevia from a niche ingredient to mainstream, global acceptance, and is changing the conversation around sweet. Its mission is to encourage healthier diets around the world through the supply of natural ingredients to the global food and beverage industry. Its vision is to lead the global expansion of stevia as the next mass volume, natural-origin sweetener. PureCircle has offices around the world with the global headquarters in Kuala Lumpur, Malaysia. It was incorporated into PureCircle Limited in 2007. PureCircle's shares are traded on the LSE AIM index. For more information, visit www.purecircle.com.
Contact: Rachel Quenzer
PureCircle, Commercial Division
Global Communications Manager