- Integration of PubMatic's Leading SSP and Bidtellect's Native DSP Enables Unique Brand Advertising Experiences at Scale
DELRAY BEACH, Florida and NEW YORK, Jan. 27, 2015 /PRNewswire/ --Bidtellect, a leading Native Advertising technology and solutions company, and PubMatic, the programmatic advertising platform company for leading publishers, today announced a strategic partnership that will integrate the companies' technology and data. The partnership, the first of its kind for PubMatic, will integrate the company's extensive premium inventory with Bidtellect's open Native DSP, allowing Native media buyers programmatic access to PubMatic's inventory, including both Open Market and Private Marketplace (PMP), through Bidtellect's open Native DSP.
PubMatic offers a truly scalable native programmatic solution, allowing publishers to increase the value of their inventory and arming media buyers with access to premium audiences, and unifying the requirements of publishers and media buyers to ensure scalability and standardization. Key benefits include standard and customizable native ad formats, support for direct and indirect channels, the ability to package, target and discover specific audiences across screens and formats, and advanced insights and analytics with real-time reporting.
"Partnering with Bidtellect is a clear win for publishers, who will be able to surface not only their mobile, video, display and tablet inventory, but now their Native inventory as well, to a wide array of media buyers, all through the PubMatic platform," said Kirk McDonald, President of PubMatic. "We're very excited to continue leading the way in technology innovation for publishers and to be working with a partner like Bidtellect that shares PubMatic's dedication to best in class product and service."
For Bidtellect, partnering with PubMatic will take their Native inventory to an entirely new level, helping to accommodate rapid growth. "Programmatic Native is growing at a staggering rate. Leading global research firm IDC recently predicted Programmatic Native Advertising will grow from $228M in 2014 to $4.8B in 2018 at a compound annual growth rate of 114 percent in the United States, when it will stand for about two thirds of programmatic TV," said Lon Otremba, Bidtellect's Chief Executive Officer. "We're very excited to partner with PubMatic and integrate our technology with their supply-side platform, which will significantly expand our inventory, making it easier than ever for brands to access thousands of potential Native Ad inventory sources."
This announcement comes on the heels of the appointment of several high-level executive hires and promotions within Bidtellect's sales team, implemented to support the company's explosive growth and expansion of its portfolio of services.
Launched in 2013 and led by a group of the digital media industry's most successful ad tech pioneers, Bidtellect® is a global leader in Native Advertising providing a real-time-bidding platform and exchange which connects advertisers with rich and unique Native Advertising inventory. As a technologies and solutions provider, Bidtellect offers advertisers, agencies and media companies sophisticated technology built from the ground up to accommodate the unique challenges associated with delivery of Native Ads, in a programmatic fashion, across all devices and in all formats. Bidtellect's proprietary state of the art technology – the most advanced in the industry today – combined with its Native Intelligence approach, allows users of Bidtellect's exchange to implement effective Native campaigns at scale with maximum optimization and ROI. For more information please visit www.bidtellect.com, like Bidtellect on Facebook and follow us on Twitter and LinkedIn.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic's One Platform, proprietary technology, and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in 2012, 2013 and 2014, PubMatic has offices worldwide with headquarters in Redwood City, California.
 Source: IDC, Programmatic Advertising in the United States and Worldwide, 2013-2018, presentation held at PubMatic's 2014 Ad Revenue Conference, New York.