Publicis Worldwide Australia and ZenithOptimedia are preparing to launch a Publicis Drugstore, a big-meets-small innovation and consultancy offering in Sydney.
LONDON, June 17, 2015 /PRNewswire/ -- Publicis Worldwide Australia and ZenithOptimedia are preparing to open the doors of the second base for its innovation and startup consultancy offering, the Publicis Drugstore. The unique business will offer clients digital innovation strategy, training, tech immersion and programs for driving, engaging and working with startups to deliver marketing innovation.
The purpose of Drugstore is to bring ZenithOptimedia and Publicis Worldwide clients closer to the innovative, technology focused and entrepreneurial thinking of the startup world, in order to help them manage industry disruption and succeed through collaborative advantage. The business will expand in Australia in part through collaboration with some of the most successful startup incubator businesses.
Publicis Founder – Marcel Bleustein-Blanchet - introduced the American Drugstore concept to France in the fifties, with the insight of consumers benefitting from having different businesses together under one roof. Today, this same premise underpins Publicis Worldwide's innovation offering; with the Publicis Drugstore launch in London last year (October 2014) and in Sydney this month (June 2015).
The inaugural innovation facility launched in London in September has become a highly successful operation in leading the change for clients towards the forefront of innovation, helping them harness the forces of digital transformation. The London and Sydney Drugstores will collaborate closely, to continuously share knowledge and new initiatives.
Arthur Sadoun, Global CEO of Publicis Worldwide, commented: "The expansion of the Publicis Drugstore innovation facility is the living proof of our dedication to offering all of our clients real innovation on a global scale."
Dylan Williams, Global CSIO at Publicis Worldwide said, "To be opening a second facility inside 12 months of breaking ground in London is hugely satisfying. It's also of huge strategic benefit. With Sydney open we can now 'wormhole' between the two time zones to ensure Drugstore is truly Always On."
The start-up phases of Drugstore Sydney will be managed jointly by Publicis Worldwide and ZenithOptimedia and will be housed in the Sydney offices.
About Publicis Worldwide:
Publicis Worldwide is a global creative agency, with 89 years' experience providing change leadership for its clients. We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead The Change in their own digital transformation. With over 13,000 employees in 84 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, L'Oreal, LG, Luxottica, Nestle, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.
Publicis Worldwide is a part of Publicis Groupe.
About Publicis Groupe:
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 62,000 professionals.
SOURCE Publicis Worldwide