SAN FRANCISCO, Aug. 13, 2012 /PRNewswire/ -- (r)evolution, a branding, marketing, and innovation consultancy based in Atlanta, GA, has been acquired by Prophet for an undisclosed amount, the companies announced today.
Founded in 2003 by former corporate practitioners and strategy consultants, the14-person (r)evolution helps businesses achieve transformative growth through a blend of robust analytic-based strategies with processes aimed to unleash innovative thinking.
Prophet is a global strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas.
The acquisition further deepens Prophet's capabilities in the strategies, processes, and creative thinking that result in great brands and businesses.
(r)evolution's marketing and brand strategy work is based on rigorous, consumer insight-led thinking; its engagements have spanned the business-to-consumer and business-to-business sectors with various well-known companies. (r)evolution has done high profile positioning work for AT&T, Microsoft, Samsung, Amstel Light, and Georgia-Pacific, among others.
The firm also has a proven ability to work cross-functionally across R&D, innovation, and brand management to rapidly prototype ideas and discover unexpected insights leading to new business opportunities. It is associated with a number of successful new product launches including Colgate Optic White™, Coca Cola multi-serve packaging, and Ryobi tools with lithium ion batteries.
"(r)evolution has carved out an excellent reputation in the last decade, helping businesses find that often-elusive link between strategic, creative, and innovative thinking," said Michael Dunn, Chairman and Chief Executive of Prophet.
"It very much fits with the direction we at Prophet have taken and become known for and further enhances the value we bring to our clients," he added.
Rune Gustafson, Prophet's President of EMEA, based in London, believes that the (r)evolution team will have a huge impact on the firm's currently fast growing European network by consolidating existing relationships with some of Europe's largest FMCG brands.
The firm's offices and staff will be maintained in Atlanta; Managing Principals Brian Hankin and Brad White will become partners of Prophet.
This is Prophet's third acquisition in recent years as it continues to expand its global presence and enrich its capabilities. In early 2011, it acquired the German management consultancy Noshokaty, Doring & Thun (NDT), based in Berlin; in 2009, it acquired Play, a leading creativity and innovation company based in Richmond, Va.
Contact: Johanna Hennig, Prophet, +49-30-847-107-815, firstname.lastname@example.org.