SAN FRANCISCO, August 2, 2013 /PRNewswire/ --

Taptica, the leading mobile user acquisition platform, has received investment from Itzhak Fisher, Nielsen EVP Global Business Development and accomplished entrepreneur in high-technology businesses for three decades.

Fisher's previous posts include Global Product Leadership of all Nielsen product solutions and Executive Chairman of Nielsen's Online Division. Itzhak also has extensive experience in leading companies through mergers, acquisitions and public offerings.

The rise and potential of technology driven mobile user acquisition has captured Itzhak Fisher's attention. Fisher welcomes the chance to invest in Taptica, a leading company in this industry, utilizing proprietary technology at big data scale to engage and acquire valuable mobile users.

"The mobile advertising industry has incredible potential and I am excited to invest in a great company that has already yielded fantastic results at such an early stage of a company's evolution," says Fisher. "I believe in Taptica and the direction it is taking as a data driven mobile user acquisition platform."

Taptica, founded in 2012, works with brands and app developers, helping them engage and acquire valuable users on mobile through its proprietary data driven algorithm. The company is happy to have such a highly regarded technology figure as an investor.

About Taptica:
Taptica is a leading mobile user acquisition platform for brands and app developers to engage valuable mobile users. Its proprietary technology is based on artificial intelligence and machine learning at big data scale, which enables data driven mobile targeting and user acquisition, resulting in maximum ROI. Taptica works with 150 advertisers and over 1000 supply and publishing partners.

Press Contact:
Naama Hillman
Naama.h@Taptica.com
http://www.taptica.com
+972-3-6550550

SOURCE Taptica