DUBLIN, December 3, 2015 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/7pzg72/probiotic) has announced the addition of the "Probiotic Products - A Global Market Overview" report to their offering.

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The report analyses the market in terms of market value. North America is projected to be the fastest growing market for probiotic products with a CAGR of 11.4% during the analysis period 2015-2020. Asia-Pacific is estimated the largest market in 2015 with US$15 billion and is expected to touch US$16.3 billion in 2016.

Increased demand for probiotics on a global basis can be attributed to a number of factors. The vibrancy and innovativeness in the market for functional foods, beverages and dietary supplements is being propelled by greater awareness about the role of microorganisms in promoting good health, sustained clinical research and the utility probiotics can offer.

Worldwide, demand for probiotics has been on an upswing, with a study confirming that 19% of respondents in the US claiming to have digestive concerns consuming probiotics in one form or the other. Even more crucial is the fact that 7% of the consumers who have not had digestive problems have reported taking probiotics. Primary benefiters of this trend have been the functional food/beverage and supplement markets, with recent times witnessing a slew of product launches and increased sales.

A major driver propelling demand for probiotics has been that though their attractiveness encompasses a broad and ever-expanding demographic, women, in particular, are seen as being the principal force behind growth. Female consumers are influencing buying decisions for probiotics to maintain their families' health and the high level of interest in digestive health ranges all the way from Baby Boomers to Millennials.

A greater number of studies being published as to the beneficial effects of probiotics have increased awareness among consumers in regard to the benefits of these beneficial bacteria, more so for supporting children's health and women's health. Research has indicated that the use of supplements among women is marginally higher than men in virtually all categories of specialty supplements, apart from sports performance. Women tend to gravitate towards supplements that help in maintaining immunity, energy, bone health, mental functions and sleep, with immunity for their children topping the list.

Key Topics Covered:

Part A: Global Market Perspective

1. Introduction

2. Probiotic Applications - A Global Snapshot

3. Key Market Trends

4. Key Global Players

5. Key Business And Product Trends

6. Global Market Overview

Part B: Regional Market Perspective

Regional Market Overview

1. North America

2. Europe

3. Asia-Pacific

4. Rest Of World

Part C: Guide To The Industry

1. North America

2. Europe

3. Asia-Pacific

4. Rest Of World

Part D: Annexure

1. Research Methodology

2. Feedback

Companies Mentioned

- American Biologics
- Arla Foods amba
- Biogaia AB
- Chr. Hansen A-S
- Danone
- Dupont Danisco
- Ganeden Biotech, Inc.
- General Mills, Inc.
- Lallemand Health Solutions
- Lallemand Inc
- Megmilk Snow Brand Co., Ltd
- Meiji Holdings Co., Ltd.
- Morinaga Milk Industry Co Ltd
- Mother Dairy Fruit & Vegetable Pvt Ltd
- Natren, Inc
- Natural Organics, Inc.
- Nature's Way Products, Inc
- Nebraska Cultures
- Nestlé S.A.
- Now Health Group, Inc
- Parmalat SpA
- Probi AB
- Royal DSM NV
- UAS Labs
- Valio Ltd
- Wallaby Yogurt Company, Inc.
- Yakult Honsha Co Ltd

For more information visit http://www.researchandmarkets.com/research/7pzg72/probiotic

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