SCHLIEREN-ZURICH, Switzerland, May 13, 2013 /PRNewswire/ --
Prionics, a world leader in farm animal diagnostics, has entered into a strategic partnership with the Belgian company Bio-X Diagnostics to make their innovative diagnostic solutions available to global markets. The collaboration will include distribution, product development and production. Through this partnership, Prionics and Bio-X Diagnostics customers will profit from an expanded portfolio of quality products.
Prionics and Bio-X Diagnostics have agreed to intensify their cooperation in global distribution and join efforts to develop and produce their products. Bio-X Diagnostics, based in Rochefort, Belgium, has distributed Prionics products in Belgium since 2011 and distributes its own products in selected European countries. The company has been seeking to increase its global reach and found the ideal partner in Prionics. For now the two companies will be intensively focusing on the French market. "With the founding of Prionics France, Prionics and Bio-X Diagnostics can now offer their complementary product portfolio of diagnostic tests and biochemicals to the French customer," says Dr. Markus Moser, CEO of Prionics. "We are excited at the prospect of working together in the French market."
Joint product development and marketing
Prionics and Bio-X Diagnostics have agreed to also join efforts to develop new diagnostic solutions. "We see great potential in our strategic partnership with Prionics," says Dr. Philippe Coppe, Partner and Research & Development Manager of Bio-X Diagnostics. "Our joint product development will strengthen our ability to bring new products to our customers."
"Bio-X serves veterinarians with tools for the differential diagnosis of complex pathologies so their products nicely complement our own product range," says Ernst Zollinger, Chief Marketing Officer at Prionics.
Prionics AG, based in Zurich, Switzerland, is a leading provider of farm animal diagnostics and the world leader in a number of diagnostic areas such as Tuberculosis in cattle. Founded in 1997, Prionics researches, develops and markets innovative diagnostic solutions for major farm animal diseases, contributing significantly to the protection of consumer health. Prionics is the main sponsor of the 16th International Symposium of the World Association of Veterinary Laboratory Diagnosticians in Berlin June 5-8, 2013.
About Bio-X Diagnostics
Bio-X Diagnostics S.P.R.L, based in Rochefort, Belgium was founded in 1991 and was acquired in 2003 by Philippe and Annita Coppe-Ginter (veterinary surgeons). Bio-X Diagnostics is active in the sector of production animal disease diagnostics (cattle, pigs, horses, small ruminants, trout, and carp) and was one of the first companies to develop on site multiplexed diagnostic solutions.
For more information please visit http://www.prionics.com/media or contact:
Marjan van der Haar
SOURCE Prionics AG