LONDON, September 28, 2012 /PRNewswire/ --
Prince Harry's holiday antics spark new interest in Sin City
As Prince Harry tries to put his recent Las Vegas frolics behind him, Sin City is revelling in a boost in tourist interest. The casinos on the strip have been facing off competition from online casinos around the world such as http://www.bellerockentertainment.com, which offers a real-world casino experience to UK citizens without the expense of flights to Vegas. Additionally, within the US, other gambling options, a tough economy and reservation casinos have been prizing valuable gambling dollars away from the Nevada city. Spending in Las Vegas was down in 2011. The average gamblers budget in 2006 was $652 compared the more revised figure of $447 last year.
But, thanks to Prince Harry's recent frolics, Vegas is receiving more exposure - not for its casinos but for its entertainment away from the gambling floors. From nightclubs to restaurants and swanky hotel rooms complete with pool tables and bowling alleys Vegas is known for its excesses. But many see these as a side attraction to the casinos, the raisons d'êtres for Las Vegas. Now however, Las Vegas is trying to become a destination in its own right.
According to Bloomberg, Las Vegas casinos are spending lavishly on upgrading rooms, pools, bars and restaurants in order to become the 'greatest party city in the world'. Some casinos are spending many billions on transforming their non-gambling entertainments. The importance of the 'other side' of Vegas can be seen in revenues. Spending on eating, shows and shopping accounted for 62% of the Strip's $14.5 billion revenue in 2011, an increase of more than 20 percentage points in less than 30 years.
But it's the party scene that Las Vegas now wants to cultivate and market on a wider scale. Sin City has always been a popular choice for stag dos and male-dominated parties, but after Prince Harry's partying with several females, the local tourist board now wants to expand its reach to women. With luxury shopping, affordable hotel rooms and the best nightclubs in the US, Las Vegas is well positioned to shift its marketing focus.
SOURCE Belle Rock Entertainment