From the pilot in Soraya's hometown of Yorkshire to the 2026 season climax at Winter Pride in Maspalomas, Pride This Way captures the unique frequency of the LGBTQ+ movement. Produced in partnership with Jack Horlock of the UK agency Horlock House, Ltd, every episode feels like a fluid DJ set spun by an icon with main character energy who knows everyone—and mixes high‑octane joy with raw storytelling.
"We're going a lot deeper than just parades with Pride This Way," says Soraya. "You'll meet the fam, the history, and the sheer strength that ties us together. Every episode doesn't just throw you into the noise and colour—it shows you the heart underneath all that sparkle."
The 2026 season of Pride This Way serves a fierce schedule of global broadcasts (subject to change):
- United States: Miami Beach, Houston, Provincetown, Los Angeles, New York City, Orlando, Atlanta, and Las Vegas.
- United Kingdom: London, Birmingham, York, Blackpool, Leeds, and Manchester.
- Europe & Beyond: Geneva, Ibiza, Madrid, Berlin, Amsterdam, Reykjavik, and Maspalomas.
"I founded Horlock House to bring together brands, talent and festivals that actively support and celebrate the LGBTQ+ community," said Horlock. "We are committed to authenticity and driving positive awareness. This partnership allows us to scale our global advocacy, turning immersive storytelling into tangible support for all communities."
"This show is a direct transmission from the heart of the global scene," said Mandy Goldberg, Pride This Way producer who has previously worked with The Washington Post, MediaCom and The Economist. "We're dedicated to opening doors to inclusive celebrations and enabling the kind of visibility that transforms how people see the world."
ABOUT PILLARS OF CHANGE MEDIA
By integrating philanthropy into its core business model, POC turns audience engagement into essential resources for the communities and organizations at the heart of social movements. Discover more at PillarsOfChange.com.
ABOUT HORLOCK HOUSE
Led by cultural ambassador Jack Horlock, UK-based Horlock House builds powerful Pride partnerships that unite brands committed to authentic advocacy with LGBTQ+ artists and communities across Europe. Through collaborations with Coca‑Cola, Heineken, L'Oréal, BMW, Neutrogena, Unilever, and Jean Paul Gaultier, Horlock House connects brands to Pride events in meaningful ways that align purpose with profit. To learn more, visit HorlockHouse.com.
Media Contact: tmrmedia@pillarsofchangemedia.com
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