MUNICH, LONDON and COPENHAGEN, Denmark, March 2, 2016 /PRNewswire/ --
prettysocial media, the international Content Marketing and Social Distribution provider announced today the closing of an investment funding round led by London based ERMAK Group
prettysocial media has built over the last two years a unique Content Marketing Network and technology platform, focusing on the distribution of brand messages in the news feed of premium publishers. With the recent acquisition of the eCommerce technology platform Atosho, prettysocial is the only digital marketing company, which can deliver all marketing elements from branding to sale in one campaign format.
ERMAK Group is an investment vehicle, targeting among others innovative ad-technology and media concepts, which provide solutions for the next generation of media consumption and monetization. Investment into prettysocial was conducted by ERMAK's early growth stage venture capital partnership - Concentric.
"We have followed the evolution of content marketing and eCommerce for quite some time and have been looking actively for companies, which combine these trends in one attractive product offering. prettysocial media has achieved in the last two years an impressive growth record, but more important for our investment decision was the convincing strategy and execution to equally monetize social traffic for publishers and advertisers", stated Denis Shafranik, Founder of ERMAK Group and Partner at Concentric.
"Where classical display concepts and technologies provide more and more disappointing results, prettysocial's social products and technology demonstrate, how brands and publishers can succeed with their offerings in the current media landscape", added Kjartan Rist, Partner at Concentric, who will also join the Board of prettysocial.
The 7-digit investment round will enable prettysocial to roll out its concept and technology in further European markets and will also be used to integrate the Atosho technology into prettysocial's combined marketing and eCommerce platform Native Avenue.
"We are happy to get such a competent and powerful investor on board, who is not only helping the development of our company with financial resources but also with a broad network of business and strategic relationships", stated Ulrich Schmidt, CEO of prettysocial media.
You find further information on http://www.prettysocialmedia.com
SOURCE prettysocial media