PARIS, October 31, 2014 /PRNewswire/ --
Connected Commerce: What Will Be Tomorrow's Shopping Experience?
CARTES SECURE CONNEXIONS 2014, the largest global event in the digital security industry, which will take place at the Paris Nord Villepinte Exhibition Centre from 4 to 6 November, 2014, presents its "Connected Commerce" area.Located at the entrance of Halls 3 and 4, this area presents a selection of the most promising and noteworthy innovations, from the customer's perspective, in a lively, entertaining and interactive way.
This area, designed in partnership with ADN'co, a specialized consulting agency with over 20 years of experience in payment and innovation, will enable visitors to experience tomorrow's shopping with its deep changes in distribution and retail as well as the revolution in payment methods.
The "CONNECTED COMMERCE" AREA:INNOVATION SERVING CUSTOMER EXPERIENCE AND NEW WAYS OF DOING BUSINESS
The "Connected Commerce" area, with 200 m2 located near the entrance of Halls 3 and 4, will include eleven exhibitors, both start-ups and international companies, and will present the latest innovations that overturn purchasing experiences at all stages of the customer's path in distribution and payment domains.
It will highlight hands-on solutions that can be shown in concrete, practical, entertaining and interactive demonstrations. This is the opportunity to discover and test the solutions designed by 11 specialized companies, both market leaders and first timers.
THE 11 COMPANIES IN THE "CONNECTED COMMERCE" AREA
- Ledger/La Maison du Bitcoin
- Welcome Real-time
- Wincor Nixdorf
Solutions presented by these companies address:
- today's multi-connected consumer expectations and behavior
- new stakes faced by mobility, payment and distribution players.
COMMERCE & RETAIL:QUICKLY CHANGING FIELDS...
New consumption and purchasing trends are revolutionizing both commerce and retail. With emergence of new ways of working and new solutions, consumer expectations are changing towards services that are more instantaneous and mobile. All in all, connected commerce meets these new expectations and occupies a larger and larger place in today's economy. For example, in 2013, e-commerce generated a turnover of 1,173,500 billion euros (+13.6%) on a global scale, with 317.9 billion euros (+ 14.7%) in Europe and 51.1 billion euros (+13.6%) in France.
Connected commerce is thus overturning the way consumers shop, as they easily switch from one technology to another. Their approach and ways of shopping are easier and more interactive: they receive geo-localized and personalized ads/promotions, they pay online, by their mobile, in shops, when ordering or at delivery, with their preferred payment mode (card, cash or mobile), and they automatically have discount coupons and manage their loyalty programmes at the same time, using one or several channels simultaneously.
Facing this situation, most commercial brands understand that, in a tense economic context, customers must be "re-delighted" in their shopping experiences, by capitalizing on digital technology, cross-channels and attractiveness of retail outlets. This phenomenon has trickled down into, amongst others, a web-to-store/store-to-web device, and more generally speaking, by more digital technology in retail outlets:
- consulting stock and availability of articles in shops directly on the websites of retail shops
- the success and democratization of Click & Collect
- digitalization of outlets with the goal of optimizing customer experiences: setting up dedicated spaces; assistance in moving and looking for products; shopping assistants; smart labels; notification of good deals; Beacon technologies; CRM tools for shop assistants; interactive changing rooms; interactive shop windows; enhanced reality; multiple service terminals, etc.
... WHICH REFLECT THE CURRENT REVOLUTION IN THE PAYMENT INDUSTRY
If commerce and distribution are being overturned, the same thing is true for the payment and financial service industry, because of the conjunction and acceleration of several strengths and trends: regulatory changes, multiplication of technologies/channels/monitors, new players in the field including start-ups, pressure on traditional economic models, changes in consumer behaviors and ways of shopping, explosion and value of data, etc.
In this framework, payment offers must change to better be a part of the total shopping experience, reflecting these new ways of doing business, and this must be done before, during and after the actual purchasing act.
Without surprise, in banks and international card systems, the number of players in the payment arena is on the rise, whether they are telecom operators, web titans or simply one of the hoard of start-ups that are launched every day.
1. Source: http://www.ecommerce-europe.eu
In order to address these many issues currently impacting us, the "Connected Commerce" area offers discussion, a place to discover new offers and where answers to questions will be found.
"Founded in 1992, ADN'co has always paid special attention to changes in the market and in payment methods, in the framework of its mission of supporting players in the banking, payment, commerce and distribution fields.Building on this experience, we are pleased to join CARTES SECURES CONNEXIONS, a benchmark event, to present the Connected Commerce space.Moreover, ADN'co will also host a conference day, on 4 November, on connected commerce with international speakers," said Angelo Caci, an ADN'co Assistant Manager.
Isabelle Alfano, the CARTES SECURE CONNEXIONS Event Director added, "New technologies are revolutionizing the daily lives of users in the ways that they shop. With the Connected Commerce space, CARTES SECURE CONNEXIONS offers a truly entertaining and interactive experience through an immersion in tomorrow's solutions for commerce."
CARTES SECURE CONNEXIONS 2014 : at the leading edge of new trends
An international intersection in the digital security industry, CARTES SECURE CONNEXIONS naturally includes new technologies for commerce and distribution in its offer. These two industries are booming and highly impacted by payment, security and mobility, which is at the very heart of the event.
About ADN'co, the official CARTES SECURE CONNEXIONS 2014 partner
ADN'co is specialized in digital cash and electronic payments.With 20 years of experience and expertise at an international level, ADN'co accompanies its customers (bank/finance, distribution, e-commerce, telecom, services, psp, etc.) in their development, optimization and transformation projects.With innovation at the heart of its reflections and actions, ADN'co contributions to fully understanding the stakes and changes in order to seize the best opportunities.
For additional information:http://www.adn-co.fr
About CARTES SECURE CONNEXIONS
CARTE SECURE CONNEXIONS is the world's benchmark event for Payment, Identification and Mobility. It is the industry's most prominent event as it provides the most comprehensive offer in the world in terms of solutions for payment, identification and mobility.
This coming November, 450 exhibitors and 20,000 attendees from sectors ranging from finance, retail and public authorities to identity and access, telecommunications and transport, hailing from 140 different countries, will be meeting in Paris to explore the way in which our digital society is evolving.
For more information: http://www.cartes.com
CARTES SECURE CONNEXIONS
FROM 4 TO 6 NOVEMBER 2014
AT THE PARIS-NORD VILLEPINTE EXHIBITION CENTRE
For more information, please visit: http://www.cartes.com
CARTES SECURE CONNEXIONS is organised by COMEXPOSIUM.
The COMEXPOSIUM Group, a European leader in events organisation, is involved in 114 fairs for the public and professionals alike, covering 17 sectors of activity. It hosts 38,000 exhibitors every year, 1/3 of which are international, and 3.5 million attendees, 400,000 of which are foreign. With over 350 team members, COMEXPOSIUM organises five of the ten largest French events: SIAL, Intermat, EMBALLAGE, SIMA, Foire de Paris, etc.
Press contacts - RPCA Agency
Francis Fievet-Mailhebiau / Cathy Bubbe
SOURCE CARTES SECURE CONNEXIONS 2014 (COMEXPOSIUM)