BROMSGROVE, England, June 15, 2012 /PRNewswire/ --
The global premium beer market is set for growth over the coming four years, according to a recently-published report from just-drinks.
The report, 'Premium beer in emerging markets - forecasts to 2016', says that total global premium beer sales are forecast to rise to 39.29m kl in 2016, from 34.02m kl in 2011, representing a compound annual growth rate (CAGR) of 2.8%. With all the major brewers "convinced of the merits" of pursuing a premium strategy, the report forecasts growth in premium beer on "every continent" between 2012 and 2016.
The report also estimates:
- European premium beer sales will show only "sluggish growth" of 1% per year over the next four years,
- North America will also show "modest growth" of 2% per year over the period,
- Asia is forecast to show the strongest growth, with sales expected to rise to 7.88m kl in 2016,
- Premium beer sales in South America will also grow strongly, achieving a CAGR of 6% per year, and
- Middle East/North Africa are expected to return modest but consistent growth to 2016, principally on the back of increasing market sophistication.
Taking a detailed look at the premium beer market across the world, the report also details actual and forecast premium beer sales by each major region, brand and company 2011 market shares in over ten markets, historic and forecast beer production volumes for 20 emerging markets, and insight from leading beer companies.
The report offers exclusive and innovative information on the industry, with analysis on the market for all beer brand owners, marketers and strategists, which will assist in the planning process.
'Premium beer in emerging markets - forecasts to 2016' is available now from just-drinks.
Established in 1999, just-drinks is a leading online resource for global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends,interviews and research that is delivered to over 92,000 business executives per month.
Via its web site, webinars and in-depth management briefings just-drinks offers insight into soft drinks, wine, beer, liqueur and whiskies industry developments and supply-chain trends, brand and corporate strategies, CONSULT research platform, enterprise technologies such as PLM and ERP. Furthermore, just-drinks supplies news on manufacturing developments and how the drinking industry retailers perform around the world.
For details of how just-drinks is helping decision makers make decisions, visit http://www.just-drinks.com.
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