-- Site search technology enhances online shopping experience
WEST MIDLANDS, England, March 23, 2015 /PRNewswire/ -- INTERNET RETAILING EXPO – Predator Nutrition, Europe's leading online retailer of bodybuilding supplements and sports nutrition, has seen its online revenue from site search increase 104%, with a conversion rate increase and a bounce rate decrease of 28% after implementing site search technology from SLI Systems (SLI.NZ). SLI is a worldwide e-commerce acceleration provider for mid-to-large size Internet retailers and B2B sites worldwide.
Predator Nutrition implemented SLI Learning Search™, SLI Rich Auto Complete™ and SLI Dynamic Product Banners™. Learning Search™ delivers advanced site search capabilities that learn from visitors' site search activity and the products they click on to deliver the most relevant results. Rich Auto Complete™ speeds shoppers' path to the right product by automatically presenting relevant items, images and other information as soon as visitors start typing letters into the search box. Dynamic Product Banners™ reduces bounce rates by showing related products to visitors arriving on product pages from Internet searches. These automatically-generated banners provide additional options in case the first item clicked on was not what a shopper had in mind and therefore increase the chance for retailers to engage shoppers coming to their landing pages.
"We have a catalogue of over 1,600 products, so it is extremely important to ensure that our customers are able to effectively search and find their required items as quickly as possible," said Reggie Johal, managing director at Predator Nutrition. "Integrating site search from SLI has dramatically improved the overall search functionality of our website and made it easier for shoppers to find and buy products with just a few clicks. This is key to heightening the online shopping experience and keeps customers coming back."
Marcus Law, head of marketing EMEA at SLI added, "Working with Predator Nutrition is another example of how our leading technology can impact businesses of any size and footprint. The results show how intelligent search and navigation technology can achieve commercial results and grow customer loyalty through an enhanced customer experience for any online retailer."
About SLI Systems
SLI Systems (SLI.NZ) enables the world's leading e-commerce retailers to accelerate sales by connecting shoppers with the products they're most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company's patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit www.sli-systems.co.uk.
About Predator Nutrition
Predator Nutrition was born in 2009 from the need to introduce fitness enthusiasts to products that work. With a great range of innovative supplements, Predator Nutrition stands out from the competition by providing outstanding customer service. As the leading sports nutrition business in the UK, Predator Nutrition sells the best brands from around the world and are exclusive distributors to many leading brands such as Driven Sports, PES and Body Nutrition.
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SOURCE SLI Systems