LONDON, May 19, 2011 /PRNewswire/ -- Precise, the UK's leading media intelligence provider, today announces the launch of a unique media contacts analysis platform, Connect Media Platform.

Media Platform is a groundbreaking development that enables PRs to identify and connect with relevant journalists and commentators by dynamically linking media contacts with media content.

Drawing on content from national and regional newspapers, trade publications, and online and social media, Media Platform allows PRs to quickly identify what journalists and commentators are writing about through a real-time link between contact details and media content. Crucially it will enable PRs to analyse the point of view that journalists are taking on a particular issue or company both through what they're writing about and tweeting so that they can better understand their target media.

Keir Fawcus, Precise Managing Director said: "We have worked closely with our clients to develop a platform that will make a real difference to a PR's day to day business activities. Media Platform offers a simple, quick and accurate means of pinpointing and engaging with the relevant commentators. It gives users a live view of the companies and subjects that journalists are covering regardless of where that content is published. Media Platform provides you with up to date contact details so that you can target your communication by whichever channel - email, phone or Twitter - represents the most effective means of communicating.

What previously would have involved using a number of different services from different suppliers can now be done within a single, fully integrated platform.

By using Media Platform, our clients will place themselves in a position to identify and engage with journalists and commentators far more effectively."

Media Platform will enable PRs to maintain a greater understanding of their contacts and to better brief their spokespeople or clients, through a faster and more effective link between contacts and content.

Further information can be found at http://www.precise.co.uk/our-service/media-platform.aspx

About Precise

Precise is the UK's leading provider of media intelligence solutions, providing a unique range of integrated services, in support of PR and external communications activity: press, broadcast, online and social media monitoring, media analytics, forward planning, media contacts analysis.

Precise's Connect Media Platform is an integrated platform solution that enables PRs to effectively plan, monitor and evaluate their coverage, whilst providing them with crucial insight into their key media contacts. Connect is powered by the Autonomy-enabled Chorus media intelligence engine. Precise is retained by 5,000 agency, corporate, consumer, financial, charity and government clients including the majority of the top 100 PR agencies and over 75% of the FTSE 100.

For more information please contact:

Katie Hayward, Lansons Communications on +44(0)20-7294-3631 or katieh@lansons.com ;

John Diviney, Lansons Communications on +44(0)207-294-3696 or johnd@lansons.com .

SOURCE Precise