LONDON, January 15, 2015 /PRNewswire/ --
Global pre-mixed drinks sales rose by 6.3% in 2013 to a new record high of 370m nine-litre cases, according to a new just-drinks/The IWSR report.
The top two markets for RTDs (ready to drink), the US and Japan, both showed healthy growth in 2013, improving by 14m cases and 8.4m cases respectively. The report, titled 'Global RTD/RTS insights - market forecasts, product innovation and consumer trends research', describes the 17.2% growth in the US market to 95.4m cases as "particularly impressive". The US recorded a compound annual growth rate (CAGR) of 9.6% between 2008 and 2013, adding some 34.1m cases over that five-year period.
However, the three next largest markets, Australia, Russia and the UK, all showed declines in 2013.
"Recent gains can mask the challenges that RTDs face in certain markets, such as the UK and Australia, where they have come under pressure from rival categories such as beer, cider, wine and spirits - all of which are increasingly embracing a richer palette of flavours," the report states.
Nevertheless, last year's performance continued a long-term upward trend that has seen the overall category gain 67.8m cases since 2009, the report states. Moreover, of the top 20 combined RTS (ready to serve) and RTD markets, 12 posted gains in 2013.
Although the top ten markets for mixed drinks currently account for 85% of global volumes, many of the smaller markets are currently showing "healthy growth", according to the report. As a result, in spite of facing challenges in some mature markets, the report forecasts the mixed drinks category will top 400m cases in 2016.
"RTDs have become one of the most innovative and adaptive categories in the alcohol world," the report says.
Full details of the report can be found here.
Established in 1999, just-drinks is the online resource for the global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that are delivered to over 92,000 business executives per month.
Through its drinks industry analysis, research, news and CONSULT bespoke market research service, just-drinks offers insight into wine, beer, spirits, soft drinks, and bottled water industry developments, statistics and key supply-chain trends.
For details of how just-drinks is helping decision makers make decisions, visit www.just-drinks.com
About The IWSR
The IWSR is the leading source of data and analysis on the alcoholic beverage market. The IWSR's database, essential to the industry, quantifies the global market of wine, spirits, beer and RTDs by volume and value, and provides insight into short- and long-term trends. IWSR statistics are used by all of the largest multinational wine and spirits companies, as well as many more local companies.
The IWSR's unique methodology allows them to get closer to what is actually consumed and better understand how markets work. The IWSR conducts face-to-face interviews with 1,500 companies in 118 countries each year, with further input from 350 companies. The IWSR tracks overall consumption and trends at brand, quality and category level.
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SOURCE just-drinks.com / The IWSR