PR Newswire's 3 Cs of Award-Worthy Content Marketing

- Tips by SVP of Marketing Ken Wincko Featured in TopRank Online Marketing and Content Marketing Institute eBook

NEW YORK, June 25, 2015 /PRNewswire/ -- Like your favorite movie, quality content requires the perfect combination of elements to get noticed when awards season rolls around. And while your content is unlikely to feature sought-after actors and an emotional plot full of dramatic twists and turns, there are key lessons one can apply from the film industry to help make your content the star of your marketing.

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On PR Newswire's Beyond PR blog, Ken Wincko, Senior Vice President of Marketing at PR Newswire, discusses the 3 Cs that are sure to elevate your content from the B List and get it ready for the red carpet in no time.

"Like a great actor, effective content captivates audiences with the story being told," he writes in Making Content Marketing the Star of Your Marketing, the latest ebook from TopRank Online Marketing and Content Marketing Institute.

To craft content that is ready for its close up, Wincko suggests following the 3 Cs. Learn how to:

• Take cues from method actors to become a credible resource for your audiences;
• Win big on opening weekend with compelling content that won't flop at the box office;
• And tell a consistent story that will keep your audiences coming back for more.

For more on the 3 Cs of Successful Content Marketing, read Content Marketing Casting Call: How to Craft Award-Worthy Content on Beyond PR here: http://prn.to/BPR3Cs.  

While you're there, subscribe to PR Newswire's blog (www.prnewswire.com/blog/) to receive more articles about public relations, content marketing, social media, visual storytelling, and the ways these things intersect to build brand awareness and drive revenue.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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