LONDON, April 22, 2016 /PRNewswire/ --
- With Photo
PR Newswire, the global leader in innovative communications, marketing solutions and commercial news and content distribution, has been cited as providing one of the top three sources of multimedia for news stories in a survey sent to over 37,000 French media professionals.
Survey participants indicated that the top three multimedia sources were Google (96%), AFP Forum (60%) and PR Newswire for Journalists (51%), while over a quarter of participants revealed they subscribed to PR Newswire's free customisable newsfeed service and multimedia archive.
The results also showed an overwhelming reliance on press releases and online resources for finding inspiration for articles, with the top three sources listed as websites (87%), search engines (86%) and press releases (82%).
Lisa Ashworth, Présidente de PR Newswire Hors Antenne, said: "As one of the leading news distribution services in France, it is vital for us to understand journalists' and influencers' preferences when sourcing stories and how they are engaging with news content.
"The results from this survey were extremely encouraging. We pride ourselves on news coverage that includes traditional, new and emerging media, so it was reassuring to see media professionals using all of the outlets that we distribute to."
About PR Newswire
PR Newswire (http://www.prnewswire.co.uk ) is the premier global provider of multimedia platforms that enable marketers, PRs, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimise and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimisation network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices across the EMEA region, Middle East, the Americas and the Asia-Pacific region, and is part of UBM PLC.
Marketing Executive EMEA and India
SOURCE PR Newswire