PR Newswire India Launches New Press Release Distribution Website

MUMBAI, India, February 14, 2012 /PRNewswire/ --

- New Online Resources for Public Relations Professionals from PR Newswire, the Global Leader in Press Release Distribution

PR Newswire, the global leader in innovative communications and marketing services, has launched a new, interactive press release distribution website for India that helps PR professionals quickly find the products, services, knowledge resources they need.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

The new website, at http://www.prnewswire.co.in, provides a 360-degree view of PR Newswire's Indian and global communications platform, industry expertise and up-to-the-minute breaking news. It includes tips on-how to write a press release, online public relations, multimedia, tradeshows, investor relations, expert advice such as PR Newswire's white paper on mastering public relations in social media and more.

The Products & Services section of the new site offers a gateway to PR Newswire's full suite of communications tools for designing, executing and measuring communications programmes. The new site makes it even easier for communications professionals to build custom packages of services based on their unique needs.

The Knowledge Centre offers visitors access to a vast repository of insights and expertise, including white papers, webinars and by-lined articles from PR Newswire's team of industry and social media experts. Visitors can comment on Knowledge Centre articles and interact directly with peers and PR Newswire experts to discuss the latest innovations and industry trends.

The Optimised News Platform is designed to ensure that every news release is formatted, categorised and delivered in a way that gains the greatest exposure on search engines. Key features include specific title tags; organic search engine results page (SERP) listings; relevant content links; embedded social-media bookmarking plus Twitter and blog posting functionality. Additionally the site itself is based on tried and tested optimisation principles which helped http://www.prnewswire.com to achieve industry leading status.

Finally, visitors can use the Browse News Releases tab to view and search news releases, photos and video galleries on prnewswire.co.in, then share the content through social media bookmarking such as Twitter, Facebook, LinkedIn, Orkut and Google Plus.

Ninan Chacko, Chief Executive Officer of PR Newswire, said: "We have developed our new site in consultation with our clients, and in addition utilised the experience and successes we have learned from our award winning site in the US. This new site will form the backbone for new content and news distribution products to be launched in early 2012, which will help new and existing clients take full advantage of the opportunities and growth India offers."

With over 57 years as the leading global communications services provider, PR Newswire is at the forefront of the trends and issues shaping public relations, investor relations, marketing and news distribution.

About PR Newswire

PR Newswire (http://www.prnewswire.co.in) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimise and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimisation network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves over 40,000 clients, distributing 1000+ releases every day from offices in India, the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contacts:
David Lowry
Head of Operations, India
Tel: +91-22-3953-7355
Email: david.lowry@prnewswire.co.in

Gautam Paul
Sales Director - India
Tel: +91-22-3953-7257
Email: gautam.paul@prnewswire.co.in

Garry Durston
Marketing Communications Director EMEA and India
Tel +44(0)207-454-5115
Email: garry.durston@prnewswire.co.uk