LONDON, March 17, 2015 /PRNewswire/ -- PowerLinks, the programmatic native advertising platform, and Respond, the publisher platform for creating and delivering native ads, have partnered to create a comprehensive Native SSP. The Respond SSP, built on top of PowerLinks' open and customizable technology, pairs demand from leading global buyers on the PowerLinks' open exchange, with unique rich media and responsive features from the Respond Platform. The platform will enable publishers to easily create, manage and deliver custom native units that fit the look and feel of their site, using their existing ad tech.
The Respond SSP gives publishers a simple way to access multiple sources of other non-standard and native demand in one place, from global trading desks, networks, DSPs and Content Marketing platforms. The platform also offers publishers complete control over the floor price, approval lists and ad types. Each ad is styled to the specific site design, made responsive for every device, and served through the publishers' existing ad server to their existing ad tags, so no tech integration or workflow changes are required.
According to a recent study, approximately 62% of publishers and 41% of advertisers have already begun to incorporate native into their strategy to harness improved engagement rates and better contextual relevancy.
Guy Cookson, Co-Founder of Respond, said of the partnership: "Our publisher clients want to generate native ad revenue beyond direct sales without adding more complexity to their tech stack, and without changing their workflows.
"Our new Native SSP gives publishers a simple way to monetise their unsold native inventory from the world's leading sources of demand, in one place, through their existing ad server."
Kevin Flood, CEO of PowerLinks, said, "Our goal is to provide the open and customisable platform for buyers, sellers and marketing technology companies to develop and scale unique Native Advertising businesses without the burden of repetitive integrations and from-scratch development.
"The Respond SSP will connect premium publishers to a diverse marketplace of Native Ad buyers; transforming revenue whilst maintaining transparency and control. This is a great example of the innovation which is driving unparalleled growth in the native advertising marketplace."
PowerLinks is the leading global platform for Programmatic Native Advertising. The platform connects buyers and sellers of Native Ads, powering custom exchanges, marketplaces and Real Time Ad Serving. PowerLinks' unique technology enables sponsored content, Ecommerce, search advertising and video to be delivered across all devices, providing flexibility for media owners and marketers to transform their revenues. The company was founded by Kevin Flood and Mike Harty in 2012 and has offices in New York and London. PowerLinks was named as a winner in OnMedia's Top 100 Private Companies 2014.
Rachael Whalley, Director of Communications
T: +1 (646) 741 6115
Respond brings scale and efficiency to native through the creation of tradable native media for the existing display ad ecosystem. Founded in 2009, the team at Respond helped pioneer native advertising, the use of responsive design in advertising, and campaign measurement "beyond the click", by focusing relentlessly on what really matters to leading publishers, brands and agencies.
Contact firstname.lastname@example.org for more information.