Populis Powers Into Brazil's Top 20 Largest Web Properties

LONDON, October 16, 2012 /PRNewswire/ --

Official Comscore Data Puts Europe's Leading Vertical Media Technology Company in 18^th Place After Just Eight Months Operating in South America

Populis, one of Europe and South America's fastest-growing digital media technology companies, has entered Comscore's official ranking of Brazil's top 20 largest web properties. Charging ahead of both Twitter and LinkedIn the online publisher has reached 18^th place after just eight months operating in the South American market (Source: Comscore August 2012).

With over 10 million unique monthly users across its 70-strong network that includes some of Brazil's top blogs and Cidade Internet, one of the country's oldest and most important web portals, Populis will continue its strong growth over the next 12 months with the aim of being a top 10 property in Brazil in 2013.

During the first half of 2012 the company focused its core activities on rapidly expanding its network to include top sites such as Noticias Automotivas (http://www.noticiasautomotivas.com.br) and Central Brasileirão (http://www.centralbrasileirao.com.br), which has resulted in attracting world-leading brand-name advertisers including Brazil's largest oil company Petrobras, HSBC bank and the pay TV network GNT.

"Brazil has fast become one of our key markets and we expect to see phenomenal growth in both user numbers, sites joining our network and advertisers following suit in the coming year," said Luca Ascani, Co Founder and Chairman of Populis. "With a rapidly expanding economy the country is a hotbed of activity for the digital sector with growth in all forms of online advertising, social activity and the number of people actively engaging and spending online."

"The success seen by Populis in Brazil this year has been unparalleled in the digital publishing sector," said Rodrigo Tigre, Country Manager Brazil, Populis.

"Its unrivalled know-how, built up through years of experience in content production, user engagement and monetisation have ensured that Populis has firmly established itself as one of Brazil's principal digital media players and we are looking forward to seeing the company flourish through 2013 as the economy continues to grow."

About Populis

Populis is one of Europe and South America's fastest-growing digital media technology companies (GP Bullhound Media Momentum Awards 2011, RedHerring Europe 100, Deloitte Fast 500 EMEA #7, Deloitte Fast 50 #1 Ireland) and European leader in the production of multilingual vertical content online. Every month Populis creates compelling content in eight languages for a vibrant network of over 650 fully owned and operated blogs, websites and web portals including Excite Europe, Blogo, Blogosfere and Cidade Internet, as well as over 700,000 sites in the mokono network, recently rebranded as Populis.