Polaroid Eyewear Displays New 3D Collection at CES 2012

LAS VEGAS, January 10, 2012 /PRNewswire/ --

- Latest Polaroid Professional 3D Vision Line And Dual Gaming Glasses Featured At Booth #13613

Polaroid Eyewear, a world leader in optics and lens technology, today unveiled its newest 3D technology Eyewear at the Consumer Electronics Show (CES) in Las Vegas.

(Photo:  http://photos.prnewswire.com/prnh/20120110/NY32814 )

The Polaroid  Premium 3D Vision collection offers a choice of exclusive, stylish frames that use passive circular-polarized 3D technology. The high quality glasses are curved to provide high contrast vision across the surface of the lens, providing a picture-perfect 3D experience. Along with an extended field of vision, all Polaroid premium 3D lenses are made with thermofusion technology for distortion-free viewing and full UV protection.

The brand new Polaroid  Professional 3D collection was specially designed for professional and extended use. The frames are made of the ultra-light TR90 material for perfect wearing comfort. The lenses of these professional frames are equipped with special coatings which improve the 3D viewing experience even further. In addition, the Professional 3D Eyewear collection offers two frames with interchangeable lenses. Each style is equipped with a pair of 3D and a pair of sunglasses lenses which can be exchanged easily.

The Polaroid  Dual Gaming  glasses collection uses the circular polarized technology  to provide gamers engaged in multiplayer game play - typically viewed as a split screen on a single television set - the ability to see their individual game play on the full screen. Using 3D television technology, a separate set of images is sent from the TV to each player wearing the glasses, giving the appearance of a single screen. The new line demonstrates another advantage of Polaroid's great lens technology.

"We are excited to showcase our latest 3D eyewear line at CES and look forward to showing consumers how attainable a high-quality 3D experience is whether in the movie theater, at work, or in the home," said Jerry Dreifuss, global marketing director at Polaroid Eyewear. "Polaroid Eyewear's line features circular technology and fashionable frames, providing both the technology and style 3D fans have come to expect from Polaroid."

The superb quality and comfort-fit lightweight glasses are a perfect choice for 3D professionals, producers and gamers that spend long hours in front of the television screen. Constructed from premium, quality materials, Polaroid Eyewear frames are durable and dependable. The designer-inspired line also allows users to express personal style, both at work and recreationally.

The Polaroid  Premium 3D Vision, the Polaroid Professional 3D Vision and the Polaroid Dual Gaming Glasses collections are available for demonstration within the Polaroid Booth #13613 in the Las Vegas Convention Center's Central Hall, January 10-13, 2012.

About Polaroid Eyewear

Polaroid Eyewear is a world leader in optics and lens technology, manufacturing high quality polarizing lenses and distributing fashionable polarized sunglasses, optical frames, reading glasses, clip-ons, premium circular polarized 3D glasses and licensed sunglass brands around the world.  Polaroid Eyewear has offices in the US, UK, Switzerland, Italy, Sweden, Russia, China and the Netherlands, as well as a comprehensive network of distribution partners around the globe. 

For more information:  http://www.polaroideyewear.com

The Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology.  The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories - thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as 3D TVs, tablets, instant cameras and mobile printers, e-book readers, digital high-definition camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit http://www.polaroid.com.

Polaroid, Polaroid & Pixel, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC. used under license.

In 2012, Polaroid celebrates its 75th anniversary - special information and visuals available on request

   
    Rachel Scholan                        Kristen Stippich
    Polaroid Eyewear                      Weber Shandwick for Polaroid Eyewear
    Rachel.Scholan@polaroideyewear.com    kstippich@webershandwick.com
    +1-386-615-5788                       +1-212-445-8030