LONDON, November 21, 2014 /PRNewswire/ --
Points, the global leader in loyalty currency management, has announced the expansion of its strategic partnership with Collinson Latitude. The expanded relationship will enable both parties to reach a larger portion of the global loyalty industry and bring a robust suite of ancillary revenue products and services to more loyalty programs worldwide.
For the past two years, Points and Collinson Latitude have worked together on six earn malls with partners throughout Europe and North America. The new partnership will see the sharing of resources and expertise between the two companies, and the expansion of Points' core Buy, Gift, Transfer and PointsConnect business together with Collinson Latitude's RewardAll and iRedeem products. This expanded product offering will bring more options to our respective loyalty program partners, driving engagement within their programs by offering members more ways to interact with their favourite loyalty currencies.
"Our existing partnership has proven to be a great fit, with significant opportunities to expand the relationship into the future and bring more options to our valued loyalty program partners," says Rob MacLean, CEO of Points. "We're very pleased with the opportunity to partner with a great company such as Collinson Latitude and see this as an excellent example of how our belief in doing 'more together' is being executed."
With offices in New York, London, Dubai, and Singapore, Collinson Latitude has earning and redemption capabilities in over 150 countries, providing services and products that are complementary to Points' own offerings for enhancing the value of loyalty programs. Collinson Latitude is part of Collinson Group, which has over 25 years of experience in travel and financial services loyalty, and includes ICLP and Priority Pass within its portfolio.
Colin Evans, Chairman, Collinson Group comments, "We've been delighted with the results achieved through the partnership so far, with multiple successful deployments delivered. This enhanced agreement enables us to work even more closely together to deliver more choice and value to our clients and their customers."
Points, publicly traded as Points International Ltd. (TSX: PTS; NASDAQ: PCOM), is the global leader in loyalty currency management. Via a state-of-the-art loyalty commerce platform, Points provides loyalty eCommerce and technology solutions to the world's top brands to enhance their consumer offerings and streamline their back-end operations.
About Collinson Latitude
Collinson Latitude is a leading provider of products that deliver enhancements for reward and loyalty programmes and incremental revenue for brands.
The company's innovative products deliver relevant and rewarding customer experiences by adding value and choice to memberships and loyalty. Focusing on the travel, financial services, telecommunication and retail industries, Collinson Latitude provides companies with the tools to reach their full profit potential through products that generate and sustain active, loyal and profitable customers for life. For more information visit: http://www.collinsonlatitude.com .
SOURCE Points and Collinson Latitude