LONDON, August 5, 2014 /PRNewswire/ --
Playtech is delighted to announce the integration of Metric Gaming's Rapid Fire Sports service into the IMS back office system, enhancing the gaming offering for Tier 1 licensee, Coral.
Rapid Fire gives Coral the opportunity to significantly increase the range of betting options that can be offered to players, with an innovative and immediate in-play product offered on selected football matches. Players can place bets on the next event to occur, such as a throw in, free kick, goal kick or corner kick.
This integration, which allows operators to focus on identifying the very best opportunities to grow their business and benefit from the synergy with the Playtech system, showcases the flexibility of Playtech's Open Platform.
Combining external components with the IMS's industry-leading player management and marketing tools provides licensees with more opportunities to engage with players, such as the option to wrap external games with Playtech's exclusive features including Game Specific and Free Spin bonuses.
In recent months various leading Playtech licensees have taken the opportunity to enhance their offering while retaining the IMS as their main back office system. The incorporation of external components and business support systems, including game servers and games, external wallets, campaign systems, and analytic systems, into the IMS - all combine with Playtech's single player account, across all products.
Tony Khatskevich, Playtech's VP Cross Products, said: "This integration of Rapid Fire with Coral underlines the outstanding flexibility of our Open Platform and the impact it can have on a licensee's gaming offering. It significantly enhances the level of games licensees can make available to players and underlines the position of Playtech's IMS as the industry-leading back office system."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,600 employees located in twelve countries. Its leading gaming applications include casino, bingo, poker, sports betting, live, mobile and social gaming, casual and fixed odds games.
For further information contact:
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger
Adam Kay, Head of Investor Relations
David Rydell / Olly Scott / Guy Scarborough