LONDON, July 20, 2011 /PRNewswire/ --
Playtech, the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, is pleased to announce the launch of a host of key licensees in the newly-regulated Italian casino market, and the addition of cash tables for players on the iPoker.it network.
Playtech was the first software provider to complete the ‘Collaudo’ testing process for casino, in compliance with Italy’s regulatory body AAMS. In the last two days a number of key licensees, including Sisal, SNAI, Buongiorno, WHO and TNT launched their Playtech-powered casino offering for the Italian players.
Featuring all of Playtech’s leading gaming content, along with a suite of operational tools created in compliance with Italian regulations, the casino equips operators with a competitive and attractive offering for this new market.
Playtech has enjoyed a substantial presence in the Italian market since 2008, with its iPoker.it poker network offering fully-compliant tournament poker to the region’s leading operators. With the new regulation of cash tables, licensees including SNAI, SISAL, Eurobet, Cogetech and BetClic can now offer their players cash table play, supported by iPoker.it’s Un Million Per Tutti promotion, offering players the chance to win €1 million.
Mor Weizer, Playtech’s Chief Executive, commented: "The Italian market continues to be a major constituent of the European regulated environment, and we are happy to further strengthen our position there with the addition of cash table poker and casino. Our innovative and fully-compliant gaming product enables licensees to benefit from the extensive opportunities that the regulated Italian market has to offer."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games.
Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface - the IMS. The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech has some 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies, together with 900 employees providing ancillary services.
Mr. Mor Weizer
Chief Executive Officer