DOUGLAS, Isle of Man, June 3, 2011 /PRNewswire/ --
Playtech, the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, is pleased to announce the launch of mobile casino games in fun mode for Buongiorno, (FTSE Italy STAR: BNG) in the Italian market.
Playtech is the amongst the first software providers to offer mobile casino games to the regulated Italian market, with Blackjack, Roulette and Jacks or Better available for the iPhone and Android platforms. The games will be available in fun mode, with real money mode to follow once regulation permits and in accordance with all regulatory requirements.
Buongiorno is a leading global enabler of the mobile connected life, providing a wide range of services to more than 130 telecom operators in 57 countries, 10 years experience in the mobile ecosystem and a team of 1000 professionals. Playtech's mobile casino games will be launched under Buongiorno's popular Winga brand, in full compliance with the Italian regulations set out by AAMS.
Playtech's Head of Mobile, Daniel Orkan, commented: 'This is a significant step for Playtech in the Italian market and in our ongoing partnership with Buongiorno, which will see the delivery of more innovative products as the year progresses. We are excited to offer mobile casino games to Italian players, which will be joined by the launch of online casino later in the year, in line with our strong cross-platform capabilities.'
Assen Diakovski, Head of Global Online Gaming, Buongiorno, commented: "Buongiorno's eGaming offering, Winga (http://www.winga.it) is set to develop across two directions in the coming few months, once regulations allow. Firstly, via the expansion on our existing gaming offering, to include lotteries, casino games and more; this is where our casino agreement with Playtech will play a key part, enabling this exciting expansion to happen. Secondly, the provision of the Winga offering on the mobile channel, leveraging Buongiorno's 10 years of experience in the mobile ecosystem."
Playtech develops unified software platforms and content for the remote and land-based gaming industry. Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface; the IMS. The system's fully integrated, cross-platform capability enables players to access online, broadcast, mobile and server-based gaming terminals, through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land based casino groups, government sponsored companies such as lotteries, and new entrants making their online gaming debut, particularly in the newly regulated markets.
Founded in 1999, Playtech is headquartered in the Isle of Man and has over 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies.
Buongiorno (FTSE Italy STAR: BNG) is a leading global enabler of the mobile connected life. With direct connections to more than 130 telecom operators in 57 countries, 10 years experience in the mobile ecosystem and a team of 1000 professionals, Buongiorno makes the mobile internet experience happen. Buongiorno is the preferred partner for telecoms, enterprises, handset and connected device manufacturers, supporting them in delivering customized mobile data experiences. Buongiorno has a potential reach of over 2 billion mobile consumers and an array of services and content spacing from mobile content based value added services (VAS), innovative solutions to deliver personalized mobile experience which are marketed or reside on many of the most popular OEM handsets and digital stores; to mobile loyalty programs and mobile advertising and marketing campaigns.
The Company is headquartered and listed in Milan (Italy).
For further information contact: Playtech Ltd Mor Weizer, Chief Executive Office Shuki Barak, Chief Financial Officer Ross Hawley, Director of Investor Relations c/o Pelham Bell Pottinger +44(0)20-7861-3232