LONDON, January 24, 2014 /PRNewswire/ --
Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is very pleased to announce the launch of a new and unique tablet offering for Gala Interactive.
The solution is based on Playtech's Mobile Hub technology and is designed to provide players with a new and exciting user interface. The interface was developed by Gala Interactive in collaboration with Playtech and using Playtech's new development framework.
The framework allows Playtech to create a fully branded and customised version for operators' mobile offering using Playtech's Mobile Hub and according to the operator specific requirements and branding elements. Playtech now offers its licensees a dedicated team of professionals who specialise and focus on the design, development and creation of the most appealing user interfaces with a strong focus on the customers' journey and their experience.
Hence, operators are now able to produce a tailored and innovative user experience for their players, taking their mobile offering to the next level. The process of collaboration between the two companies also ensures the licensee will be able to produce an offering that will satisfy and his specific needs.
Eran Sharar, Playtech's Head of Mobile, commented, "We are very excited to launch the new tablet offering for Gala Interactive. The new mobile offering features an intuitive design for tablet users whilst offering the most comprehensive range of Bingo and slots games in the market. This ensures Gala Interactive's product for tablet devices is second to none. I'm sure the benefits of this innovation and Playtech's new model will benefit Gala and will support its future growth in one of the most exciting channels in our industry."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000 employees located in 11 countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
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Pelham Bell Pottinger
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