LONDON, August 24, 2015 /PRNewswire/ --
Daniel Fisher, Former Founder & COO of Viral Spiral, will serve as Managing Director for Playbuzz UK
Playbuzz, the world's leading platform for online content engagement formats, social distribution and monetization announced today the appointment of Daniel Fisher as its Managing Director to open and run its first UK office.
"In the last year, Playbuzz has more than doubled our growth in the UK - we've seen remarkable adoption rates by leading publishers, brands and agencies such as The Independent, Hearst and Virgin Media," said Shaul Olmert, CEO and Co-founder of Playbuzz. "This is one of our fastest growing markets and we believe that Daniel will be a driving force for our continued success. Daniel is no stranger to engaging social content, and his vast experience makes him the ideal candidate to spearhead the exponential growth we are experiencing."
Daniel was the co-founder and COO of Viral Spiral, a company focusing on social video engagement and distribution, which was acquired by Rightster, a global multi-platform network for digital video, in 2014. While at Rightster, Daniel served as SVP of Special Projects and Audience Solutions.
"As the digital content landscape continues to rapidly evolve, I am honored to help lead Playbuzz into the next stage of its international growth," said Daniel Fisher, Managing Director of Playbuzz UK. "I look forward to bringing my expertise to help bring amazing content, distribution and monetization to the stakeholders in the UK digital ecosystem through Playbuzz's innovative means of storytelling and content engagement."
The new UK offices will work directly with leading UK publishers, marketers, agencies and brands in order to leverage the newest innovative storytelling formats to enhance audience engagement, boost brand awareness, maximize social impact and sharing and open up scalable monetization opportunities through sponsored content items.
Playbuzz is a free online content platform that enables publishers, marketers, bloggers and brands to create, distribute and embed quizzes, polls, lists and other formats for interactive storytelling on any website, social page or mobile app. The world's leading publishers use Playbuzz to engage users, increase web traffic, boost their reach, and optimize content for maximum social interaction and shares. Launched in 2013 to address the needs of a rapidly changing content media industry, items created on Playbuzz and showcased on Playbuzz.com became the most shared content on Facebook according to the NewsWhip index. With a network of partner publishers and content creators over 40,000 strong and item share rates averaging nearly 11%, Playbuzz-powered content has reached nearly one billion unique audience members since the launch of the platform.