LONDON, July 4, 2011 /PRNewswire/ --
You are invited to defeat the Park Inn hotel manager in a game of "4 keys in a row".
Until July 31st, Park Inn is offering entrants the chance to win a week at one of the following wonderful Park Inn hotels: Manchester, Berlin or Nice, as well as Apple iPads and Rezidor gift cards loaded with EUR200 in value.
John Kennedy, Vice-President Marketing & CRM at the Rezidor Hotel Group, says "Following the success of the Play4 campaign last year, we've decided to re-open the competition, with new prizes and more chances to win. The game was successful in the continued effort to build the Park Inn brand within digital channels and it makes sense to revisit this effective format in 2011."
He continued: "With the Park Inn brand being such a core focus for 2011, marketing which engages the audience and builds affinity between the brand and the user is key. Keep an eye on Park Inn's activities for further emphasis on this strategy, later in the year."
The Park Inn "Play4" game is a pure-play digital campaign and is being promoted through a range of media including a bespoke micro site, targeted digital display and blogger outreach in the UK, France, Benelux and Germany. The competition closes on July 31st. Entrants must be 18 or over to enter and resident of an EU country.
SOURCE Rezidor Hotel Group