- With New Patent Acquisitions Coupled with Expanded Technology Capabilities in HTML and Mobile, Pixfusion Ups the Ante on Ability to Deliver Unmatched Personalized Digital Content Marketing and Entertainment Solutions -
- Company's Technology Already Powering Blockbuster Digital Marketing Campaigns for a Range of Fortune 500 Businesses -
NEW YORK, May 20, 2014 /PRNewswire/ -- Pixfusion, LLC, the global leader in personalized entertainment, has underscored its place at the forefront of the burgeoning personalized marketing landscape with the acquisition of two patents that cover an array of 3D rendering processes. Patents 7460731 and 7974493 build upon the company's existing patented capabilities in both 2D executions and 3D facial models based on personal photos in a 2D format by allowing for video and enhanced effects such as lighting, shading, skin tone matching, and facial movement during the personalization process. Through its new full suite of patented 3D personalization technologies, Pixfusion furthers its capability to deliver an unmatched, holistic personalized digital content marketing and entertainment creative solution to a wide range of potential partners as well as opens the opportunity for the company to expand into new sectors that can benefit from such technology.
Pixfusion now holds five patents in the personalized technology arena and with that has helped shape the look and feel of personalized digital marketing -- with millions of people utilizing its software to create and share customized videos of themselves in memorable settings and humorous scenarios. To date, its technology and patents have powered personalized marketing campaigns for a wide range of blue-chip companies and organizations such as Jaguar, Nestle, Huggies, and the Green Bay Packers. The company has also worked directly with major advertising agencies, sports franchises and entertainment studios to develop and execute inventive campaigns. Additionally, Pixfusion has regularly partnered with other personalization leaders like Jib Jab and Oddcast whose most recent 'Elf Yourself' campaign tallied over 200 million elves created!
"Personalization is no longer a trend, it is an expectation. No matter what industry, from retail and consumer packaged goods, to entertainment and travel, marketers are consistently looking at how to best engage and connect with current and potential customers. More and more often, personalization is proving to be that major difference maker," said Rich Collins, CEO of Pixfusion. "With the acquisition of these 3D video personalization patents, Pixfusion has solidified its position as a global leader in personalized marketing and entertainment. Beyond today's uses, we envision training, visualization, and therapeutic applications for our patents and software as well."
The latest patents come as Pixfusion has made significant advances in its proprietary personalization software and platform that will further the ability of marketers and other partners to make a major impact with their digital campaigns. The company's expanded technology capabilities enable it to deliver personalized products optimized for both desktop and mobile platforms as HTML5 websites or as downloadable, device native apps.
The new patents cover the United States, Canada and Europe and are long-term in nature.
New York-based Pixfusion LLC (www.pixfusionllc.com) is a global leader in personalized marketing and entertainment, employing its patents and technology in a variety of products and services. Its Kideo personalized video products have won several awards such as the iParenting Media Award and The National Parenting Center Award. The Kideo line includes eBook apps, personalized videos and other children's products. Through its licensing division, Pixfusion offers an array of turn-key marketing solutions, including use of its StarMaker proprietary I.P. platform, video rendering engines and leading edge 3D video personalization software.
SOURCE Pixfusion, LLC