Integration enables viewability and Attention Analytics across the Pinterest platform, offering brands greater insight into how effectively their ads capture attention
NEW YORK, Nov. 9, 2016 /PRNewswire/ -- Pinterest has partnered with Moat – a SaaS Analytics company focused on delivering 3rd party measurement and Attention Analytics to marketers and publishers – to integrate Moat measurement into the Pinterest platform. Moat will be the first company to launch independent viewability and attention measurement on Pinterest, providing brands with the tools to better understand the unique value Pinterest provides in capturing consumer intent.
Pinterest surpassed 150 million monthly active users in October 2016 — a 50% increase from the year before. Among the increasing number of options available to brands, Pinterest is where 150 million people go every month to get more creative in their everyday lives.
Pinterest provides marketers with a unique opportunity to reach audiences in a consideration mindset, whether a brand's goal is to tell a story to raise awareness, capture intent and boost engagement, drive traffic, or increase conversions. Great content is at the heart of the Pinterest experience and as brands invest with Pinterest and create content, it's important to understand its impact.
Together, Pinterest and Moat will give marketers more confidence to shift branding dollars to digital and mobile by providing independent 3rd party measurement combined with insightful metrics across the Pinterest platform. The partnership supports Moat's goal of making brand advertising more effective online through better measurement and Attention Analytics while providing Pinterest with a new set of metrics to demonstrate the value of their advertising to brands.
"Pinterest has selected Moat for their ability to go beyond viewability and demonstrate the unique value of Pinterest advertising, " said Tim Kendall, President at Pinterest. "By working with Moat, we provide marketers with the ability to measure and optimize across actionable metrics from a trusted, leading measurement partner."
"We are thrilled to partner with Pinterest, one of the most powerful and unique platforms for marketers today," said Jonah Goodhart, CEO and Co-Founder of Moat. "Moat is committed to delivering in-depth analytics and trusted digital measurement that is truly cross-platform. Pinterest shares our commitment to transparency, and together we're excited to provide brands with greater insight into how their audiences pay attention."
Source Pinterest blog - https://blog.pinterest.com/en/150-million-people-finding-ideas-pinterest