Pinterest and Tok&Stok to bring Pin button into the real world
DM9DDB unleash innovative action transforming Brazil's biggest design furniture store into one great big catalogue of inspiration.
SAO PAULO, June 1, 2016 /PRNewswire/ -- Thinking of how to facilitate purchase decisions and introduce a new element into the search process, DM9DDB has created for Tok&Stok an innovative action that combines "in store" and online experiences. In partnership with Pinterest, Tok&Stok customers have had the opportunity to undergo an amazing experience as they discover furniture and items they desire for decoration. In addition to being able to touch and measure them, they can now save them in their Pinterest board, so that they can serve as a reference for other people and make a record of future purchasing intentions.
Photo - http://photos.prnewswire.com/prnh/20160601/374198
This action has brought the "Pin" button into the real world, making it so that Tok&Stok becomes an enormous Pinterest bulletin board attuned to the client's preferences.
"This is a great opportunity for Tok&Stok which combines the customer's experience in our stores with Pinterest, a platform built to inspire people," notes Flavia Lucena, manager of Communication and Marketing at Tok&Stok.
The button was developed by DM9DDB and distributed by the store. Consumers with Pinterest accounts who have downloaded the PinList app have been able to save items of furniture they desire while their image is automatically sent to the decoration file.
The physical Pin has an internal circuit with a battery and a BLE (bluetooth low energy) board with low range. Once the button is pinned, it sends a signal to the device that publishes the item for decor on its board. "The innovation is in the app's easy and intuitive use and all the technology backing it up, so that you don't have to leave the app open or pair your cellphone's bluetooth with the physical button," explains Igor Puga, VP for Integration and Innovation at DM9DDB.
The "PinList" offers benefits to anyone who creates a list of wedding presents, for example, who can choose their furniture pieces in the stores and then pin all the items they want. A process that is already familiar in the online environment is now available offline, making the combining of experiences interactive.
"The Pinterest has become a source of inspiration in the decor segment with 10 million ideas in Brazil every month. Tok&Stok has been so innovative in combining the process of discovery with saving what you find," says Mariana Sensini, Managing Partner of Pinterest.
Link: https://youtu.be/bhmn2Zp6ttA
Contact:
Andrea Nascimento
55 11 3054 9415
Maria Eugenia Humberg
+55 (11) 3054 9644
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