Philips Shows New Approach and Advances in Clinical Collaboration at European Congress of Radiology 2011, to Drive Innovation and Efficiency

VIENNA, March 4, 2011 /PRNewswire/ --

- Philips' Imaging 2.0 Concept Brings Together a Host of New Technology Introductions and Greater Partnership With Radiologists in Mind

At the European Congress of Radiology (ECR) 2011, Royal Philips Electronics (NYSE: PHG, AEX: PHI) is ushering in a new era in radiology science with Imaging 2.0, a concept fueled by integration of technology, clinician and patient. Showcasing its commitment to pioneering innovative, cost-effective solutions, Philips is highlighting technologies that focus specifically on the patient, in addition to advanced networking tools that facilitate greater collaboration between radiologists and referring physicians. The result is more efficient workflow and greater patient focus.

The Imaging 2.0 concept is poised to address a dilemma that exists in healthcare today: more consumers are demanding quality healthcare, yet there is less money to treat them. Based on feedback from clinicians, Philips' approach to this dilemma is to enable enhanced and smarter collaboration through advanced technology with the hope of better patient outcomes and lower costs for the healthcare system.

"Just as Web 2.0 redefined the way people connect, share and use the Internet, Imaging 2.0 represents a new world of possibilities for radiology science. It is about integration and collaboration, and new levels of patient focus and safety that can help clinicians achieve what was unimaginable just a few short years ago," said Michele Lesieur, Senior Vice-President of Philips Imaging Systems. "With Philips, the radiologist can now integrate information from various sources to make a confident diagnosis and discuss it with all the clinical partners on the case - putting the radiologist at the center of clinical decision-making. This kind of collaboration and integration combined with major advancements in patient safety and comfort, all packaged to provide an excellent economic advantage for the radiologist, has triggered the next revolution in imaging: Imaging 2.0."

New product introductions showcase pioneering, innovative and cost- effective solutions for radiology

    
    - Ingenuity TF PET/MR*: Philips recently received CE marking for the
      industry's first commercially available whole body PET/MR imaging 
      system, the Ingenuity TF PET/MR*. This new system, launched as the 
      first new Philips modality in ten years, integrates the molecular 
      imaging capabilities of PET (positron emission tomography) with the 
      superior soft tissue contrast of MR (magnetic resonance) to image 
      disease cells as they proliferate in soft tissue. Since the Ingenuity 
      TF PET and MR scanners are placed only three meters apart and the 
      patient table rotates to allow the patient to be scanned by each 
      modality, the system can also acquire separate PET and MR images. 
      Clinicians anticipate using the Ingenuity TF PET/MR to screen patients 
      at high-risk for heart disease to ultimately treat diseased cells prior 
      to the formation of dangerous coronary plaques. The system may also be 
      used to scan patients to detect tumor formation/recurrence.

    - Ingenuity CT: a new CT (computed tomography) platform that puts the
      patient first by offering up to 80 percent less dose while maintaining
      diagnostic image quality and improving spatial resolution. The 
      Ingenuity CT system is designed to provide equivalent diagnostic image 
      quality with the same look as full-dose images at a fraction of the 
      dose, while its technological capabilities allow for detailed 
      visualization of bones to assist with more accurate diagnosis.

    - Ingenuity TF PET/CT: a premium hybrid imaging system combining PET
      (positron emission tomography) and CT to conduct studies in oncology 
      imaging, cardiac perfusion and diagnostic CT. The Ingenuity TF PET/CT 
      system is an example of smart integration that includes all of the 
      benefits of the Ingenuity CT platform, including dose-reduction 
      technologies.

    - Philips Ingenia*: the first-ever digital broadband magnetic resonance
      imaging (MRI) solution. Driven by Philips' commitment to developing
      innovative patient care solutions, Ingenia MR delivers exceptional 
      image clarity, scanning efficiency and scalability. In order to 
      visualize detailed structures within the human body, MRI orchestrates 
      the application of radio frequency (RF), audio frequency and static 
      magnetic fields, the strength of which is measured in Tesla (T) units.

    - IntelliSpace Portal: a new multimodality, multivendor workstation that, 
      for the first time, uses advanced networking capabilities to facilitate 
      collaboration between radiologists and referring clinicians anytime, 
      anywhere no matter the modality or vendor, ultimately helping to speed 
      clinical diagnosis.

    - iU22 xMATRIX Ultrasound: a new ultrasound system that allows clinicians
      to create two full-resolution images simultaneously, capturing twice as 
      much clinical information in the same amount of time without moving, 
      turning or rotating the transducer. Clinical trials have shown that the 
      solution speeds workflow thus enhancing economic value, in addition to 
      improving perception of anatomy, helping clinicians to make more 
      informed clinical care decisions.

    - MobileDiagnost wDR: previewed at RSNA in 2010, attracting a great deal 
      of attention from within the industry and the media alike, this 
      innovative system will be shown as a 'work in progress'. MobileDiagnost 
      wDR is being designed to offer the superb quality and efficiency of a 
      Philips' premium digital radiography suite packed into a flexible 
      mobile X-ray system. It is being developed with the same wireless 
      portable detector, user interface and image processing that are already 
      successfully in use with Philips DigitalDiagnost at hundreds of 
      customer sites worldwide. By bringing those components and features 
      together into a mobile system, Philips MobileDiagnost wDR is being 
      designed for the demanding requirements of diverse applications.

    - Philips Media Distribution Center (MDC) Enterprise PACS R2.3: Philips
      is showcasing a new Picture Archiving and Communication System (PACS) 
      at ECR 2011 in Vienna, Austria, specifically designed to meet the needs 
      of markets and segments that require a scalable value proposition. The 
      Philips Media Distribution Center (MDC) Enterprise PACS R2.3 
      facilitates the dissemination of diagnostic imaging beyond the 
      radiology department, enabling web-based access both throughout the 
      hospital and remotely. The system delivers an easy-to-use, simple-to-
      install image management system, which is both more flexible and less 
      costly to purchase and run than conventional PACS. The MDC PACS 
      solution will be initially available in selected European and Latin 
      American markets and the Far East, with a view of expanding to other 
      markets in the coming years.

    - Sonalleve MR-HIFU*: Philips announced today the availability of new
      therapy applications for its Sonalleve MR-HIFU therapy platform, 
      specifically for the palliative pain treatment of bone metastases. 
      (Note: Sonalleve MR-HIFU is not available in North America). Philips 
      also announced today the installation of the first investigational 
      MR-HIFU system specifically designed to treat lesions in the female 
      breast, at the University Medical Center in Utrecht, The Netherlands. 
      The Sonalleve MR-HIFU therapy platform was initially launched at last 
      year's European Congress of Radiology (ECR) to offer a non-invasive 
      alternative to traditional surgical treatments for uterine fibroids in 
      women, by combining magnetic resonance (MR) imaging with high-intensity 
      focused ultrasound (HIFU) therapy. This treatment technique means that 
      discomfort for the patient is kept to a minimum.

Philips' innovation recognised by major awards

    
    - Philips is showcasing the IntelliSpace Portal, based on the Extended
      "Top 20 Brilliance Workspace which was ranked #1 by KLAS in its 2008  
      and 2010 Best in KLAS Awards: Software & Professional Services" for 
      Advanced Visualization. KLAS, an independent research firm specializing 
      in monitoring and reporting performance of healthcare information 
      technology vendors, announced that the Philips Brilliance Workspace was 
      the category leader in Advanced Visualization. The IntelliSpace Portal 
      provides a multi-function workstation and networking capabilities that 
      referring clinicians to exchange data across differing work systems,
      allows radiologists and improving communication and speeding up the 
      diagnosis process for patients. The Award is voted for by customers and 
      peers, and recognizes Philips work in developing integrated care 
      solutions within advanced visualization.


    - Philips were today announced as recipients of the Exhibit Europe Award
      at the 2011 European Congress of Radiology. The Award - presented to 
      Peter Reimer, Vice President Marketing, Imaging Systems, Philips 
      Healthcare, by the ECR Congress President, Professor Yves Menu, 
      Chairman of the Department of Radiology at the Saint Antoine Hospital 
      and Professor of Radiology at the University Pierre and Marie Curie 
      (Paris VI), and Peter Baierl, ECR Executive Director - is a recognition 
      of the world-class learning experience Philips has created and 
      delivered through their exhibit at the ECR. The scientific and 
      educational exhibits were judged with regard to their scientific 
      content, educational value, originality and visual impression.

You can visit us at ECR 2011 in the Philips booth, # 102 in hall A, located at the Austria Center, Vienna, or visit http://www.philips.com/media

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at http://www.philips.com/newscenter.