-- Ambient Experience patient in-bore solution is designed to increase patient comfort and relaxation and may improve overall department efficiency

ANDOVER, Massachusetts, Nov. 28, 2014 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX: PHIA) today announced the launch of the Ambient Experience patient in-bore solution designed to reduce patient anxiety and movement during magnetic resonance imaging (MRI) examinations. The patient in-bore solution is the latest innovation in Philips' successful Ambient Experience portfolio, which integrates dynamic lighting, projection, sound, spatial design and workflow improvements to enable hospitals to create engaging, comfortable patient environments. To date, Philips has installed 750 Ambient Experience solutions globally.

MRI is one of the most important diagnostic tools in clinical practice. Research shows the narrowness of the bore, movement restrictions and noises generated by the scanner can prompt significant anxiety in patients[i]. To obtain the highest quality images, patients are required to remain still during the scanning process, which can last for approximately one hour. Remaining still under these conditions can prove challenging and stressful for many patients. Poor quality images resulting from too much movement often require rescans – leading to increased costs and inconvenience for both patients and clinicians. Many years of research and experience in the field have taught clinicians that certain sensory distractions can help settle patients' nerves, allowing them to better focus on remaining still.

"Regardless of how sophisticated and effective imaging solutions have become, most people facing some kind of diagnostic scan are often anxious and scared, simply because of the reason why they receive the scan," said Gene Saragnese, executive vice president and CEO of Philips Imaging Systems. "We have applied our strengths in combining our consumer, lighting and health technology expertise to create an overall better experience for patients during MRI scans."

From the moment a patient is moved into the scanner – the point at which people report the most anxiety – through the conclusion of the examination, the Philips solution surrounds patients with engaging visuals. Patients can also listen to music and other sounds through headphones. The soothing audio and visual elements can help patients to relax and hold still during their scan.

"The Philips patient in-bore solution supports our vision to deliver the highest possible level of quality in imaging, care and service – supporting the needs of our patients," said Michel Nemery, chief physician, department of radiology, Herlev University Hospital, Denmark. "Since installing the solution, we have documented a significant drop in anxiety among our patients and increased satisfaction in both patients and staff."

As people's access to information continues to increase, a new generation of patients is emerging. Patients today are more knowledgeable about their medical conditions and therapy options, and therefore demand greater choice in where and how they are treated. As a result, hospitals are becoming increasingly people-focused to satisfy those demands. Offering an environment and an experience that helps patients cope with a difficult period in their lives is one way in which hospitals can achieve that objective.

The new patient in-bore solution is an addition to the Philips Ambient Experience for MRI portfolio and is available for Ingenia and Achieva MRI systems.

Philips will be showcasing its Ambient Experience patient in-bore solution at booth #6742 the upcoming Radiological Society of North America Annual Meeting (RSNA), November 30^th through December 5^th in Chicago, where visitors will be able to experience this new solution for themselves. For more information on Philips' presence at #RSNA14, visit www.philips.com/rsna and follow @PhilipsHealth.

For more information on Philips innovative imaging systems that focus on the health continuum from prevention, screening and diagnosis, to treatment, recovery and wellness, visit www.philips.com/healthcare.

For further information, please contact:
Kathy O'Reilly
Philips Healthcare
Tel: +1 978-659-2638
Mobile: +1 978-221-8919
Email: kathy.oreilly@philips.com
Twitter: @kathyoreilly

About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

[i] van Minde D, Klaming L, Weda H. Pinpointing Moments of High Anxiety
During an MRI Examination. International Journal of Beavioral Medicine 2013, DOI 10.1007/s12529-013-9339-5

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SOURCE Royal Philips