LONDON, June 3, 2013 /PRNewswire/ --

PR Newswire's second Meet the Media event of 2013 was hosted at BMA House, home of the British Medical Association, and featured PharmaTimes' Senior Reporter, Katrina Megget, discussing the ways in which a smaller publication can make use of new and old media to expand in a global market.  

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PharmaTimes, currently in the middle of a rebrand, positions itself as a global publication with a focus on the UK and being a leader in helping the world learn from the UK's experiences. Megget says the PharmaTimes' ethos centres around providing up-to-date insight into topics that affect the global healthcare industry. "We want to provide you with that sort of information to help your clients and the industry in general become a better place," she said.

To take their publication from a small to medium-sized business, PharmaTimes has focused on a few key points: expanding the market for its digital magazine to UK readers, providing breaking news online in addition to deeper analysis in the print publication, updating subscribers with digital newsletters and utilising social media to further drive content and discussion.

"We're looking at trying to create a complete news experience across the two channels," Megget said. In order to keep the print copy more in-depth and provide deeper analysis for readers, Megget says they tend to place focus on the healthcare environment, trends and developments rather than product launches, drug approvals or clinical trial results.

Part of the rebrand and transition to a medium-sized company involves making the digital magazine available to readers in the UK, who will now be able to read it on iPhone, iPad or tablet devices.

Megget says the PharmaTimes has been looking to Twitter with two approaches: driving its online news content to a wider audience and promotion of internal events, meetings and company news. Because the PharmaTimes hosts industry events, meetings and competitions, Megget says they are looking at creating a LinkedIn presence to help develop conversation.

"We want to link all our channels together so that they're working holistically both for ourselves and for our readers and for the various other people that we touch," she said.

The goal of Meet the Media is to enable communications professionals to hear from leading media organisations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

The next Meet the Media will be held in London in the autumn, details to be announced soon. Further events are planned throughout 2013 across EMEA and India.

Photographs and videos relating to this release are available for download in the multimedia assets section on the left-hand side of this page.

To register and receive more information on future events email marketinguk@prnewswire.co.uk

To receive updates via twitter follow http://www.twitter.com/meetthemedia

Media contact:

Imogen Powell, Marketing Manager EMEAi
PR Newswire
Phone: +44(0)20-7454-5335
marketinguk@prnewswire.co.uk

Video: http://www.multivu.com/mnr/60666-prnewswire-meet-the-media-pharmatimes

SOURCE PR Newswire