NEW YORK, December 3, 2013 /PRNewswire/ --
Peter Chapman joins Backbase North-America to expand Backbase's product strategy and deliver expert support to Backbase customers throughout the region.
Backbase, the customer experience platform specialist, announced today that Peter Chapman has joined the company as Principal Fintech Strategist in the Backbase New York offices. Chapman, who comes to the team from Boston-based First Trade Union Bank, will guide the Backbase product strategy towards a strong focus on innovation in banking. He will also be supporting the expert services team and Backbase customers throughout the region as they work towards creating successful digital and omni-channel banking initiatives.
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"I'm very pleased to welcome Peter Chapman to the team. As a former banker he brings with him first-hand knowledge of the types of issues financial institutions struggle with, and a wealth of expertise with technology in general," said Herber de Ruijter, General Manager North America at Backbase. "Peter will be a great addition to the Backbase U.S. team. We have already had a lot of success with global banks, and the level of interest we have received from mid-size, community, and regional banks and other financial institutions is telling us that there is a strong need for our product. The technological advantage we can deliver will help them compete with larger banks, and allow them to provide the kind of unbeatable digital and mobile experiences today's customers expect. Chapman's insider knowledge will be key to ensuring we understand the unique needs of these institutions and that we hone our product to meet them."
"I joined the Backbase team because, as someone with a banking background, I understand the importance of having a fully customizable and open digital platform, and I am convinced that Backbase's innovative customer experience platform is exactly what the industry needs," said Peter Chapman. "I'm excited by the possibilities this incredible product will bring to smaller financial institutions, and I'm looking forward to exploring them. The majority of products in the market take a one-size-fits-all approach and I truly believe Backbase can help financial institutions differentiate their digital strategy and regain control of their future."
Peter Chapman was previously the Senior Vice President of Emerging Technologies at First Trade Union Bank where he implemented mobile banking, tablet banking, mobile deposit, and improved the online account opening process and mobile website. While there, he also forged a strategic partnership with LevelUp to deliver the first mobile payment solution in the United States. Prior to that, Chapman was Vice President of Management Information Systems at Georgetown Savings Bank.
About Backbase
Backbase delivers leading customer experience platform software that deploys a new, dynamic presentation layer over underlying infrastructure and IT systems. It gives enterprises the opportunity to create interactions that link customers to the information and applications that suit their individual needs. With its modern, widget-based architecture Backbase Portal provides the flexibility and agility to create modern portals that truly empower the customer.
Backbase Portal is also available with unique 'Launchpad' solutions that are tailored to meet the specific demands of retail, commercial, and corporate banking clients.
Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven portal solution that makes portal management easy for e-business professionals. This means faster time-to-market and more flexibility for optimizing all online channels without the need for IT support.
The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a true Customer Experience Platform. Global organizations such as GE, ABN AMRO, AIG, Al Rajhi Bank, KPN, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase's technology.
Backbase was founded in 2003 and is privately funded with operations in New York, Amsterdam, Singapore, and London. For more info: http://www.backbase.com/home
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