Personalised Retargeting Provider myThings Wins Econsultancy Innovation Award in Affiliate Marketing With Affiliate Window

LONDON, January 19, 2011 /PRNewswire/ --

- myThings Starts 2011 Winning This Prestigious Award From Econsultancy With Leading Affiliate Network Partner Affiliate Window After Increasing Customer Base by 800% and Revenue by 1200% in 2010

myThings, an innovator in personalised retargeting, today announced winning the Econsultancy Innovation Award in Affiliate Marketing with affiliate network partner Affiliate Window. myThings was the only personalised retargeting solution provider nominated or recognized by Econsultancy.

myThings pioneered personalised retargeting as a solution supporting all participants in the affiliate marketing ecosystem - affiliate networks, affiliates (publishers), and merchants (advertisers) - and the company is now the unequivocal leader of personalised retargeting over affiliate networks.

In its partnership with Affiliate Window, myThings enables the affiliate networks' merchants (advertisers) to increase return conversions by 300%-700%. The company's performance for Affiliate Window merchants has enabled myThings to achieve the status as the #1 affiliate - the best performing affiliate solution - in a range of merchandise categories on the Affiliate Window platform, including Women's and Men's wear, footwear, lingerie, laptops, televisions and health categories among many others.

The 300%-700% increases in return conversions generated by myThings support recent research by comScore, which found that retargeting was the most effective online advertising tactic, outperforming contextual and behavioural targeting.

myThings was recognised by Econsultancy for the performance of the company's personalised retargeting solution, which enables optimising ads according to the users' prior shopping experience. myThings provides leading retailers in the UK and Europe, including Karen Millen, PriceMinister, PIXMania, M&Co and Etam, with a solution for targeting visitors after they leave the retailer's website, turning lost prospects into buyers. The company's solution is based on its proprietary optimisation technology, which facilitates serving personally tailored ads, generated in real-time based on a range of performance-enhancing variables.

According to the Econsultancy judges, an international panel from companies including BBC, Mercedes-Benz, Dell, Telefónica (O2), DuPont, BT, NET-A-PORTER, Mindshare, bigmouthmedia, SMAC, and Newsforce, as well as digital gurus such as Paul Boag, Sam Decker and Ian Jindal: "This is impressive and aggressive technology, and it's tactically a smart thing to do. It is both innovative and effective. We expect to see it more widely used in 2011."

As a leading personalised retargeting solution provider for online retailers, myThings serves over 25% of the top-100 retailers in its main markets, and seven out of the 12 leading online retailers in France.

In 2011, myThings will be expanding in markets the company established in late 2010, including Germany, Italy, Spain, Benelux and Japan.

"We're delighted that Econsultancy has recognised the innovation in our strategic partnership with myThings, which has enabled unprecedented performance lifts in return conversions," said David Hall, Partnerships Director, Affiliate Window.

"We're thrilled that Econsultancy recognized myThings for our contributions to Ecommerce and affiliate marketing," said David Kiashek, Managing Director, UK for myThings. "By increasing return conversion rates by 300%-700% for online retailers and affiliate marketers, myThings is proving the efficacy of personalised retargeting to the Ecommerce industry in general and affiliate marketers specifically. It's this level of performance, facilitated by myThings proprietary technology, which has enabled us to pioneer and now lead as the provider of personalised retargeting solutions for all the participants in the affiliate marketing ecosystem."

About myThings

Founded in 2005 by technology and retail executives, myThings is the leader in CPA personalised retargeting, specializing in personalising the affiliate channel. With over a billion impressions a month, myThings is offering performance based (CPA) display ad solutions that deliver over 500% uplift in return conversions for the top online retailers. Our offices are located in UK, France, Germany, Italy, Spain, Benelux and Japan.

myThings was chosen as the preferred, often exclusive, personalised retargeting provider by the top affiliate networks, ad agencies and analytics and ecommerce platforms, such as Coremetrics, XiTi, Venda and Affiliate Window, seamlessly integrating with their existing tags.

    
    Contact info:

    Uriah Av-Ron
    PR for myThings
    Email: pr@mythings.com
    http://www.mythings.com
    Tel: +972-50-7-427-087