-- New position leverages digital engagement to enable Aviation Week global growth strategy
NEW YORK, Aug. 4, 2014 /PRNewswire/ -- Penton's Aviation Week has promoted Rupa Haria to the role of Director, Digital Content Strategy. In this newly created position, Rupa is responsible for implementing projects that will continue to grow Aviation Week's digital engagement with the global marketplace, including overseeing content development on AviationWeek.com and related digital channels, social media outreach and app development for mobile devices. She also serves as Editor-in-Chief of AviationWeek.com.
In addition to her content role, Rupa will be working closely with Aviation Week's marketing teams to build the brand internationally and increase digital outreach.
She continues to report to Joe Anselmo, Aviation Week & Space Technology Editor-In-Chief.
Rupa has helped establish AviationWeek.com as the leading aerospace and defense industry website, generating 2.2 million monthly page views, 870,000 monthly average visits and 488,000 unique visitors per month. She has also transformed Aviation Week's digital presence at international air shows by introducing the delivery of ShowNews content to digital platforms.
Aviation Week has received numerous industry accolades for its website and social media outreach, including being honored with the Aerospace Journalism Award for Best Integrated Digital/Social Media twice. The awards were presented to a team led by Rupa at the Farnborough Air Show in July 2014 and at the Paris Air Show in June 2013. Aviation Week was also a finalist in the Best Use of Social Media category in the 2013 American Business Media Jesse H. Neal Awards, B-2-B media's equivalent of the Pulitzer Prize.
"Rupa has already contributed so much to the excellence of our digital services and awareness across the aerospace and defense industry through her extensive digital media experience," said Greg Hamilton, President of Aviation Week. "Now, she is in a leadership role that will enable her to push our envelope even further as we invest in not only digital growth, but also in emerging aviation markets globally."
Based in the UK, Rupa has worked at Aviation Week since September 2010, mostly recently as Engagement Director. Previously, she led multi-stakeholder communications at London City Airport. The airport was twice named a Business Superbrand during her three-year tenure. Rupa began her career 16 years ago and has worked in various communications roles for global travel and hospitality brands. She has been co-chair of the Online News Association in the UK since 2013.
About Aviation Week
Aviation Week, a division of Penton, is the largest multimedia information and services provider for the global aviation, aerospace and defense industries. Industry professionals rely on Aviation Week for analysis, marketing and intelligence. Customers include the world's leading manufacturers, suppliers, airlines, business aviation operators, militaries, governments and other organizations that serve this global market. The product portfolio includes Aviation Week & Space Technology, AC-U-KWIK, Aircraft Blue Book, Airportdata.com, Air Charter Guide, Air Transport World, AviationWeek.com, Aviation Week Intelligence Network, Business & Commercial Aviation, ShowNews, SpeedNews, Fleet and MRO forecasts, global maintenance, repair and overhaul (MRO) tradeshows and aerospace & defense conferences.
Penton drives performance for more than sixteen million professionals each and every day. They rely on us to deliver: Insights, information & workflow tools to inform critical business decisions; networking & community to engage them with industry peers & partners; and data & marketing services to advance their business performance & deliver ROI. They look to Penton to power the possibilities.
Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.
For additional information on the company and its businesses, visit www.penton.com.
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