PAWFIT AND BATTERSEA JOIN FORCES TO HELP KEEP PETS SAFE AND SUPPORT ANIMALS IN NEED

LIVERPOOL, England, Oct. 1, 2026 /PRNewswire/ -- Pawfit, a division of Latsen Technology, is proud to announce a new partnership with Battersea, the world-famous animal welfare charity dedicated to caring for dogs and cats at its centres across the UK and around the world. This collaboration brings together two organisations committed to the health, safety, and happiness of pets, providing greater opportunity to reach more pet lovers with valuable information and advice around responsible pet ownership and safety.

According to the Royal Kennel Club, over 25,000 pets have been reported missing since 2023. With their passion for protecting animals and supporting the people who care for them, Pawfit and Battersea aim to use their respective communities and expertise to help more pets and their families. As part of the partnership, Pawfit will donate £1 + VAT from every tracker purchase to help support the charity's work in caring for pets in need.

"We are delighted to be partnering with Battersea in a partnership that will provide valuable resources to support responsible pet ownership," said Fan Wu, CEO Latsen Technology. "As a company dedicated to helping pet owners keep their animals safe, we have enormous respect for what Battersea does every day. Our charitable contribution and collective efforts will help bring pet safety and animal welfare expertise to a wider community of UK pet owners."

Natalie Ingham, Canine Behaviour & Training Manager at Battersea, said: "As a nation of pet lovers, our animals are family, so it's natural to think about their health and physical condition. We are delighted to partner with Pawfit, who make it easy to monitor patterns and changes in your pet's daily activity levels. Pawfit may help owners spot potential health or behavioural changes early, therefore helping you adapt to their needs. We are so grateful to Pawfit for supporting our work at Battersea ad helping us keep pets happy and healthy."

This new partnership is designed to benefit pets, owners, and animals in need. With Battersea providing love and expert care for dogs and cats in need for over 160 years, it will support Pawfit to provide the knowledge, education, and tools making it easier for pet parents to practice responsible ownership. The combined reach and expertise of both organizations aim to help more pets stay safe at home and out in the world, while also helping more animals find the care, rehabilitation, and loving homes they deserve.

For more information, go to www.pawfit.com and Battersea.org.uk.

About Pawfit:

Pawfit is an industry-leading pet care products company founded in 2018. With headquarters in Liverpool, England, Pawfit is a subsidiary of Latsen Technologies, an innovative technology enterprise focused on developing smart, high-performance products with advanced features. The Pawfit product portfolio encompasses pet location and activity trackers for dogs and cats and a range of accessories. With offices around the globe, the company strives to provide high-quality pet care products that pet owners can trust to foster wellness in their pets' lives to keep them safer, healthier, and happier. For additional information, visit www.pawfit.com or follow on Instagram.