BANGALORE, March 28, 2013 /PRNewswire/ --

PathPartner's   alliance with GENIVI will enable it to be part of ecosystem and offer solutions and services to OEMs and IVI supply chain organizations to benefit and reduce time to market.

PathPartner Technology a leading provider of embedded multimedia software services and solutions announced that it has joined the GENIVI Alliance, a non-profit industry association whose mission is to drive the broad adoption of an In-Vehicle Infotainment (IVI) open source development platform. Having worked with various leading automotive OEMs and makers for embedded multimedia solutions it comes as quick adaption into PathPartner's automotive business practice.

"PathPartner Technology will soon address the product development challenges of companies looking at launch of GENIVI compliant products by offering design service and end-to-end solutions". Said Ramkishor Korada, Executive Vice-President and Head of Global Sales and Business Development at PathPartner Technology. We are looking at nurturing our partnerships with automotive design and development eco system by offering industry ready product solutions and design services.

"Our primary goal in this Alliance is to reduce development time and minimize development costs. Furthermore we see GENIVI as an important step towards standardization in the infotainment domain." Said Tushar Kanti Adhikary CEO of PathPartner Technology.

"We will be offering GENIVI compliant feature rich and high performance IVI solutions on TIZEN platform" said Dipanjan Ghosh CTO of PathPartner Technology.

OEMs/ODMs looking for PathPartner's offerings in automotive infotainment can reach out to sales@pathpartnertech.com

About GENIVI Alliance: GENIVI Alliance is a non-profit industry association whose mission is to drive the broad adoption of an In-Vehicle Infotainment (IVI) open source development platform. GENIVI will accomplish this by aligning requirements, delivering reference implementations, offering certification programs and fostering a vibrant open source IVI community. GENIVI's work will result in shortened development cycles, quicker time-to-market, and reduced costs for companies developing IVI equipment and software. GENIVI is headquartered in San Ramon, Calif. http://www.genivi.org

About PathPartner Tech: PathPartner Technology is a Bangalore (India) based Tech Corporation focused on providing products and services for rich media devices. Founded in July 2006, PathPartner has expertise and focus on audio/video/image codecs, imaging and vision algorithms, system integration and application development for media centric devices. PathPartner offers ready to license system solutions and services for multimedia centric embedded devices.

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SOURCE PathPartner Technology Consulting Pvt ltd