Patheon Names Madras Brand Solutions Global Brand Agency Of Record
24 Apr, 2017, 12:00 BST
Global pharma services company taps always-on agency following review
NEW YORK, April 24, 2017 /PRNewswire/ -- Patheon, a leading global provider of pharmaceutical development and manufacturing services, has named Madras Brand Solutions as its global advertising agency of record following a review. Madras will combine strategy, storytelling and distribution across digital and traditional media channels to help expand Patheon's strategic offering and bolster its leadership position.
"Madras really understands our business, and they're completely on track with where we're going and how we differentiate in the market," said Christopher Tama, Senior Vice President of Global Marketing at Patheon. "They're able to go so far beyond advertising as usual. Together we can communicate the leadership role Patheon is playing in simplifying the pharmaceutical supply chain and transforming the industry. Together we can expand the audience, presence and reputation for Patheon, and solidify our position at the forefront of the pharmaceutical industry."
With approximately 9,100 employees and contractors worldwide, Patheon provides a comprehensive, integrated and highly customizable set of solutions to help customers of all sizes satisfy complex development and manufacturing needs at any stage of the pharmaceutical development cycle. According to the 2017 Pharma CMO Scorecard, the company accounted for 30% of U.S. drug approvals in 2016, more than four times any of its competitors, and more than the next six competitors combined. Following a successful IPO last summer, the company has posted revenue gains for three straight quarters (e.g, +17% 1Q17).
Madras, a division of Ad2pro Media Solutions, is a new kind of global creative and content agency combining high-touch, near-shore creative with high-volume, far-shore development and delivery. Launched in January with offices on three continents and 1,100 people dedicated to always-on marketing, Madras delivers more creative and content for clients by making it financially easier to create and execute continuously.
"Patheon is the best kind of B2B to work on because the brand warrants our full resources across our network in New York, London and India," said Fred Schuster, CEO of Madras. "We're focused on adding dimension to the brand. Patheon has already established who and what they are. Now we'll show the world how Patheon works and really differentiate the company."
"I get to work on a brand that actually makes the world a better place…a healthier place. It's why I got into the business of storytelling," said Bill Davaris Chief Creative Officer of Madras, "What Patheon does for living actually matters. They take on pharma's greatest challenges, and solve what can't be solved with an understanding of the people, families and communities who are anxiously waiting for these treatments on the other side. I am honored to tell their story."
About Madras Brand Solutions
Madras Brand Solutions is a global creative and content agency that provides always-on marketing for clients, by combining high-touch, near-shore creative with high-volume, far-shore development and delivery. Madras works with global brands such as Macys, Lenovo, BBC, Tesco, Clarks, French Connection, Manolo Blahnik and American Outdoorsman to provide full-service capabilities in strategy and planning, traditional brand communications, websites, social and mobile campaigns, experiential and engagement, content fulfillment and execution.
Madras is a division of The Ad2pro Group, a premier, tech-enabled, content delivery business providing high quality, high volume work for elite brands. In addition to Madras, the Ad2pro Group owns 2adpro Media Solutions, which partners with prestigious media companies such as Tegna (US), Gatehouse (US), Fairfax (AUS and NZ), and Newsquest (UK), to offer on-demand creative and technology automation services.
2adpro Group also offers integrated Ad Ops technology platform and proprietary workflow and automation solution, JDX. Together they have global offices in Bangalore, Chennai, Los Angeles, Austin, New York and London.
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