GRANGES-PACCOT, Switzerland, April 27, 2015 /PRNewswire/ --
Participating for the second time in the annual Earth Hour event, organised by the World Wide Fund for Nature (WWF), PartyLite, the world's leading direct sales company for candles and accessories, has donated close to EUR 30,000 to the Global Earth Hour Movement. Contributions were raised at more than 10,000 parties held in Europe, North America, and Australia in March.
The donation was raised throughout March from sales of PartyLite's Brighter World scented jar candles and trio sets together with an exclusive tealight pack offer promoted during the Earth Hour Weekend. This pack included top selling fragranced tealights together with a new, pre-launched summer 2015 fragrance. One euro from every sale of these items was donated to the Earth Hour cause.
Brighter World candles are made from a high quality soy blend wax exclusively by PartyLite. Local communities in Laos and Comoros, where the scented materials for these products originate, are supported in their use of sustainable growing methods and regional programmes.
"Our Consultants really outdid themselves this time by almost tripling the final contribution over last year's donation to this event," announced a proud Martin Köhler, president PartyLite Europe. "It reaffirms my belief in terms of how committed and aware our Consultants and party Hostesses are to helping the environment."
Earth Hour 2015 was held on 28th March from 8:30 - 9:30 pm whereby all non-essential lights and appliances were turned off and candles lit across many continents and time zones #lightsoffcandleson!
"We have been active for some time through our Brighter World and Brighter Home collection in social and environmental projects in countries where some of our raw materials are sourced from and we are happy to take part and further support important global projects with our own Earth Hour project," stated the European President.
Earth Hour first began in Australia in 2007. Since then, more than 7,000 cities in 163 countries observe the 1-hour lights out event with individuals, families, businesses and public works participating. The goal of the annual 60 minutes of darkness is to show a willingness to engage in sustainable practices which help the environment.
PartyLite Trading S.A.
PartyLite is the world's leading direct sales entity for candles, candle holders, flameless fragrance and wax warmers as well as holiday and home décor in 23 countries sold primarily by independent PartyLite business entrepreneurs. In 2015, PartyLite celebrates 42 years as the global leader in its market as well as 25 years as a member of the distinguished Blyth family of companies (NYSE:BTH). In addition to its presence in the US, Canada, Australia and Mexico, PartyLite and its exclusive products can also be found in 18 European countries. With a passion for business and a strong belief in innovation, the world leader provides new opportunities each and every day to individuals seeking them. For more information, please visit http://www.partylite.eu.
For further details, photos of individual pieces from the collection or samples to create your own images, contact:
Ms Satu Kankaansyrjä
Sr. Manager Marketing Europe, Communications & eCommerce
PartyLite Trading SA
Route d'Englisberg 13
1763 Granges-Paccot / Switzerland