LONDON, June 8, 2016 /PRNewswire/ --
Annual Charity Campaign run by Chat and Gaming app has Raised Over $750,000
Giving in a Gaming Context has Proved to be Successful Concept
Palringo, the UK-based app to chat and play games with people from around the world, has raised over $750,000 for charity over the past 3 years through its annual charity campaign.
This year the company is aiming to hit the $1 million milestone with the release of a new Superhero gaming bot for its chat platform, donating 50% of the proceeds between their two charity partners; Action Against Hunger and Islamic Relief Worldwide.
Palringo is a social platform where users can play multiplayer games directly in a group chat of up to 2000 people. The social dynamic of a group chat enhances the gaming experience while the game adds a dimension of fun and engagement to the group chat. The concept has proved popular and these chat-based bot games have now come to represent nearly 50% of the company's revenue.
The company is hoping to build on the success of last year's campaign which saw user in-game spending increase by 33% showing the positive effects of giving in a gamified context. Individual spending ranged from $1 to a massive $14,000 and donations per spending user averaged at $50!
The annual campaign initially started as a way to appeal to the app's Arabic audience during Ramadan but the company soon found that the gamified experience of the campaign encouraged others to get involved and has helped to grow the initiative into a global campaign. This year's campaign will run from 7th June until the 10th July.
This year's 'Heroes Against Hunger' campaign will raise money to fund malnutrition projects in India with Action Against Hunger and food distribution projects with Islamic Relief, with the release of a superhero game called Hero Squad. The game is based upon players saving people from different threats and disasters and they can purchase different in-game boosters to help them unlock bigger and more dangerous missions with the possibility of saving even more people! The more people saved, the more points they get which will help them beat other players in their group. There will also be limited edition missions, which can only be completed during the charity campaign. 25% of the proceeds from the game will be donated to each charity.
Matt White, Director of Fundraising and Communications at Action Against Hunger UK said: "Action Against Hunger is absolutely thrilled to be partnering with Palringo on their Heroes Against Hunger campaign. This is a really exciting campaign from our partner Palringo. The money raised will go towards saving hundreds of children's lives worldwide - children who are suffering from the most severe form hunger - and will make a huge difference to our work."
Tim Rea, CEO of Palringo, said: "Gaming has always been a dominant theme within Palringo communities so we decided to add a charity twist to our bot games as we knew that engagement levels were already high and that it would provide users with an easy and fun way to compete while raising money for charity.
"The combination of group chat and gaming has proved to be a really successful for user engagement and creates a unique community dynamic making it a great way to increase charitable activity by encouraging others to compete and get involved.
"We've been blown away by the success of the annual campaign and to hit the $1 million milestone would be absolutely fantastic and a testament to the generosity of our users."
Palringo is a social platform to chat and play games with people from around the world. Available on iOS and Android, the message-based gaming service allows users to play games within large-scale chat groups.
The company also develops and publishes its own mobile games with a community focus. Palringo now has over 35 million global sign ups and more than 350,000 user created social groups.
Founded in Newcastle, Palringo also has offices in London, Ipswich, Helsinki and Gothenburg.
About Action Against Hunger
Action Against Hunger is an international humanitarian organisation committed to ending child hunger. Recognised as a leader in the fight against malnutrition, Action Against Hunger works to save the lives of malnourished children while providing communities with sustainable access to safe water and long-term solutions to hunger. With 30 years of expertise in emergency situations of conflict, natural disaster, and chronic food insecurity, Action Against Hunger runs life-saving programmes in over 47 countries helping over 13.5 million people each year.www.actionagainsthunger.org.uk | Registered charity No 104750
About Islamic Relief Worldwide
As an independent humanitarian and development organisation, Islamic Relief has been serving humanity for 32 years. With an active presence in over 40 countries across the globe, we have been striving to make the world a better and fairer place for the three billion people still living in poverty.
Since we received our first donation in 1984, we have helped millions of the world's poorest and most vulnerable people. Inspired by the Islamic faith and guided by our values, we believe that people with wealth have a duty to those less fortunate - regardless of race, political affiliation, gender or belief.
Our projects provide poor people with access to vital services. We protect communities from disasters and deliver life-saving emergency aid. We provide lasting routes out of poverty, and empower vulnerable people to transform their lives and their communities.
Our global family includes national offices, affiliated partners and field offices. We also own a subsidiary company based in Birmingham, UK, which raises funds for our work by collecting and recycling clothing.
For more information: