Paladyne Invests in Senior Buy-side Talent, Expands Sales Team

- Jim Feingold Appointed as Global Head of Sales

LAKE SUCCESS, New York, Jan. 10, 2013 /PRNewswire/ -- Paladyne Systems, a Broadridge Financial Solutions company (NYSE: BR) and a leading provider of next-generation investment management solutions, today announced the appointment of Jim Feingold as Global Head of Sales. In addition, joining the sales and business development team as senior hires are Devani Maijala, Lisa Zippelius and Michael Conti.

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"We are pleased to expand our sales and business development with a seasoned team to be led by an industry veteran of Jim's caliber as we continue to grow our client base across the buy-side globally," said Sameer Shalaby, President, Paladyne Systems. "Since Paladyne was acquired by Broadridge we have significantly expanded our product offering and account coverage, and are extending into adjacent markets beyond the hedge fund community."  

"I am excited to join Broadridge and lead Paladyne's sales team at this juncture.  Broadridge's global reach and commitment, combined with Paladyne's extensive trading, portfolio management and enterprise data management capabilities, creates an institutional offering unique in the marketplace," said Jim Feingold, Vice President and Global Head of Sales, institutional offering Paladyne.  "We are at an inflection point right now as the buy-side faces an increasingly complex global market landscape, shifting government regulations and the need to monitor their business challenges in real-time. Paladyne offers a world class platform, in a truly hosted solution, to help investment management firms and their service providers with these challenges." 

Mr. Feingold will have responsibility for generating revenue globally, leveraging existing and developing new buy-side relationships directly with hedge funds, asset managers, service providers and channel partners; as well as supporting Paladyne sales into adjacent markets. He was most recently Global Head of Institutional Sales at Direct Markets, Inc., a subsidiary of Rodman & Renshaw, and prior to that Global Head of Sales and Marketing at Portware LLC. Mr. Feingold has more than 20 years of experience, with the last 15 years concentrating on electronic trading platforms and algorithms offered to both the buy-side and the sell-side. He has held sales and marketing positions at Progress Software, Merrill Lynch, Laidlaw Capital Management and Bloomberg Financial Markets.

Devani Maijala joins Paladyne as a Senior Director of Sales and will be primarily focused on expanding strategic relationships with global hedge fund administrators and asset managers. Previously, Ms. Maijala was a Senior Relationship Manager of the Americas at Bloomberg L.P. in the Enterprise Asset and Investment Manager (AIM) division, focusing on Portfolio & Risk Analytics. Ms. Maijala has over 12 years of experience in buy-side financial services, having held positions at FactSet Research Systems as an Assistant Vice President of Key Institutional Accounts, Thomson Reuters in the Markets Division, and at G.E. Capital.

Lisa Zippelius joins Paladyne's New York office as a Senior Director of Buy-side Sales and will focus on the rapidly expanding prime brokerage channel for Paladyne. Ms. Zippelius spent nine years at Goldman Sachs where she was most recently a Vice President in the Prime Brokerage group as a trader on the Securities Lending desk. Prior to joining Prime Brokerage, Ms. Zippelius spent four years in FICC Sales and Trading at GS and two years in the Global Transaction Banking Group at Deutsche Bank. She is an active member in 100 Women in Hedge Funds and High Water Women.

Michael Conti joins Paladyne as Senior Director of Sales and will cover direct sales to hedge funds and asset management clients in the U.S. Mr. Conti was most recently at Thomson Reuters as a Global Sales Lead, and has over 25 years of industry experience, both in financial services technology and investment banking. He has headed sales and business development at Nirvana Solutions Inc. and Direct Services LLC, and also held senior positions at Lehman Brothers and Societe Generale.  

About Paladyne Systems
Paladyne Systems, a Broadridge Company (NYSE:BR), is the leading provider of next generation investment management solutions. Paladyne offers its integrated front-, middle- and back-office platform, known as the Paladyne Suite, to hedge funds, asset managers, fund administrators and prime brokers. The modular Paladyne Suite includes order management, portfolio management, reference data management, data warehouse and custom reporting and reconciliation, and is complemented by the Paladyne Network, an integrated network of leading 3rd-party software and market data firms. The solution can be delivered onsite or via Paladyne's industry-leading application service provider solution, SAS 70 Level II-certified Paladyne ASP. Paladyne was established in 2005 and acquired by Broadridge in 2011 and now serves over 225 clients worldwide. The firm has approximately 180 employees and is headquartered in New York, with regional offices in New Jersey, London, Russia and Hong Kong.

For more information, please visit www.paladyne.com.

About Broadridge
Broadridge is a technology services company focused on global capital markets.  Broadridge is themarket leader enabling secure and accurate processing of information for communications andsecurities transactions among issuers, investors and financial intermediaries.  Broadridge builds theinfrastructure that underpins proxy services for over 90% of public companies and mutual funds inNorth America; processes more than $4.5 trillion in fixed income and equity trades per day; and savescompanies billions annually through its technology solutions.

For more information about Broadridge, please visit www.broadridge.com.

Paladyne Media Contact:
Lisa Jane O'Neil
+1-212-786-7629
+1-917-361-8303
lisajane@ljoassociates.com

Broadridge Media Contact:
Kelly M. Howard
Broadridge
+1-212-981-1347
kelly.howard@broadridge.com