Outdoor Advertising - Global Strategic Business Report 2015-2020: LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades

DUBLIN, Mar. 20, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/9wh7pd/outdoor) has announced the addition of the "Outdoor Advertising - Global Strategic Business Report" report to their offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin American.

Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others.

The report profiles 206 companies including many key and niche players such as:

• Adams Outdoor Advertising (USA)
• Adspace Networks, Inc. (USA)
• APG|SGA SA (Switzerland)
• APN Outdoor Pty Ltd (Australia)
• Bell Media (Canada)
• Burkhart Advertising, Inc. (USA)
• Captivate Network (USA)
• Clear Channel Outdoor, Inc. (USA)
• Clear Media Limited (China)
• CEMUSA (Spain)
• Daktronics, Inc. (USA)
• DDI Signs, Inc (USA)
• EPAMEDIA (Austria)
• EuroMedia Group S.A. (Romania)
• Fairway Outdoor Advertising (USA)
• Focus Media Holding Limited (China)
• JCDecaux SA (France)
• Lamar Advertising Company (USA)
• MarketForward (USA)
• Outfront Media, Inc. (USA)
• Pattison Outdoor Advertising (Canada)
• Primedia Outdoor (South Africa)
• Ströer Media SE (Germany)
• TOM Outdoor Media Group (China)
• Zoom Media, Inc. (Canada)

Key Topics Covered:

1. INDUSTRY OVERVIEW

• Advertising: An Essential Requisite for Corporate/Brand Survival & Existence
• Outdoor Advertising: A Small Yet Significant Contributor to Overall Advertising Market
• Evolution of Outdoor Advertising
• Developing Markets More Than a Blip on the Radar
• Expansion of End-User Markets Perk Up Growth
• The Dominion Effect Drives Demand for Large Oversized Billboards
• Transit Media Provides Traction to Outdoor Advertising Market
• Competitive Landscape
• Comparative Review of Leading Players in the Outdoor Advertising Market

2. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

• Out-of-Home Advertising Rides on the Urbanization Wave
• Digital Fever Grips Outdoor Advertising Industry
• DOOH Advertising: A Key Driver of Future Growth
• Digital Signage in the 21st Century: A Peek into its Evolving Landscape
• Wireless Digital Signage Solutions on Rise
• 3D Digital Signage: The New Frontier of Digital Advertising
• Internet-Based Dynamic Digital Signs Rake in Opportunities for IT Companies
• LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades
• Technology Developments Sharpen Growth
• Smartboards to Enhance Viewer Recall of Outdoor Ads
• 'Gesture' Adverts Popular at Airports & Retail Outlets
• The Rise of Augmented Reality & Nex-Gen Gladvertising
• Fragmented In-Home Advertising: Outdoor Advertising Market at an Advantage
• Increase in Vehicular Traffic Bodes Well for Roadside Ads & Ad Infrastructure
• Airport Advertising to Benefit from the Growth in Air Passenger Traffic
• Special Entertainment Events Provides Momentum to Outdoor Advertising
• Cost Reductions Push Up Demand for Outdoor Advertising
• Increasing Mobile Device Penetration: Opportunity for Outdoor Advertisers
• Recession Impact in Retrospect
• Impact of Eurozone & US Fiscal Cliff Crises
• Favorable Economic Outlook Bodes Well for Ad Spend
• Issues & Challenges
• Competition from Alternative Forms of Advertising: A Challenge to Reckon With
• Online Advertising - A Major Threat
• Mobile Phone Advertising Grows in Popularity - A Challenge to Reckon With
• Telemarketing Remerges as Key Competition
• Unfavorable Regulations May Hamper Business Prospects
• Lack of Measurement - A Challenge to Reckon With
• Safety Issues Being Taken to Higher Levels!

3. OUTDOOR ADVERTISING: A CONCEPTUAL OVERVIEW

• Introduction
• Two Major Forms - Traditional and Non-Traditional
• Outdoor Advertising by Mode/Format
• Billboards - The Ubiquitous Format
• Billboard Types
• Electronic/Digital Billboards
• 6m x 4m Billboards
• 48 Sheet Billboards
• 96 Sheet Billboards
• AD Lites
• Consumer Ads
• Spectacular Signs
• Airport Advertising
• Airport: External
• Airport: Internal
• PrimeMotion
• Store Fascias
• Super Sixes
• Tactical Display Unit
• Objective of Billboards
• Transit Outdoor Advertising
• Transit's Impact in Reaching a Wider Audience
• Mobile Advertising
• Bus Advertising
• Subway and Rail Displays
• Truckside Advertising
• Taxi Advertising
• Vehicle Wrapped Advertising
• Street Furniture
• Appeal of Street Furniture Advertising
• Some Forms of Street Furniture
• Alternate forms of Outdoor Advertising
• Nothing Airy about Hot Air Balloons
• Alternate Outdoor Advertising Formats - A Sneak Preview

4. PRODUCT LAUNCHES

• Clear Channel Launches Connect Interactive Ad Platform in Latin America
• Clear Channel Airports Launches Indoor Digital Media Network at Philadelphia International Airport
• OUTFRONT Media Expands Portfolio with Launch of Videri Advanced Digital Platform
• Clear Channel Partners with Blue Bite to Introduce Connect Mobile Ad Platform
• Pattison and ETS to Introduce New Digital Transit Network
• Posterplus Introduces New LED Billboard in Ayrshire
• Clear Channel Unveils Digital Billboards in Minneapolis
• AdMobilize Unveils New Platform for Advertising
• Daktronics Unveils Next-Generation Digital LED Billboards
• CBS Outdoor Expands Portfolio with Miami-Dade Transit's Digital Screen Network
• United Franchise Group Launches IZON Global Media Franchise Opportunity
• BMO Harris Bank Joins Hands with Y&R Midwest to Unveil Novel Advertising Campaign
• Astral Partners with Ad-Dispatch to Introduce Outdoor Advertising App
• AEP Ohio Introduces New Advertising Campaign
• Standard Chartered Launches Global Advertising Campaign
• YESCO Unveils New Outdoor Interactive LCD System
• The Ambient Group Refurbishes National Outdoor Advertising Platform
• GFR Unveils Indice Multimedia Platform

5. RECENT INDUSTRY ACTIVITY

• CBS Outdoor Acquires Outdoor Advertising Business from Van Wagner
• JCDecaux Inks Pact for Acquiring CEMUSA
• JCDecaux SA Inks Contract with City of Edinburgh
• JCDecaux Renews Contract with City of Paris
• JCDecaux Teams Up with Alcatel-Lucent for Connected Street Furniture
• JCDecaux Bags Indoor Advertising Contract for Montpellier Mediterranean Airport
• JCDecaux Bags Contract for Street Furniture Advertising in Mongolia
• JCDecaux Luxembourg Bags Advertising Concession Contract at Luxembourg Airport
• JCDecaux and Defacto Launch Digital Street Furniture La Défense Business District
• JCDecaux Airport Wins Contract to Operate Advertising Concession at Strasbourg Airport
• JCDecaux Bags Contract for Street Furniture Advertising in Stockholm
• JCDecaux Acquires Stake in MCDecaux
• JCDecaux Wins Contract for Bus Shelters and Free-Standing Panels in Cologne
• Total, JCDecaux Abu Dhabi Ink Agreement for Advertising Campaign
• JCDecaux Oman Inks Outdoor Advertising Contract in Oman
• JCDecaux Won Contract for Indoor and Outdoor Advertising in Brussels Metro
• Clear Channel Spectacolor Provides Digital Billboard in Times Square
• Adlux and CCA Ink Agreement for Private Digital Aviation Advertising Network
• San Diego MTS Select Clear Channel Outdoor for Bus Shelter Advertising
• CBS Outdoor Americas Rebrands as OUTFRONT Media
• CBS Outdoor to Acquire Billboard Structures of Windsor Outdoor in Chicago and Illinois
• Lamar Concludes Merger and Restructuring as REIT
• Lamar Renews Transit Advertising Contract with City of Kingston
• Lamar Acquires Marco Outdoor Advertising
• PATTISON Outdoor Advertising to Provide Outdoor Advertising at Fort McMurray Airport
• Astral Out-of-Home Acquires DOOH Advertising Network of Macdonald Outdoor in Edmonton
• OUTFRONT Media Inks Transit Advertising Contract with MARTA
• Fairway Outdoor Advertising Acquires Outdoor Advertising Assets of Mashburn Outdoor
• CBS Outdoor Acquires Outdoor Advertising Assets of Van Wagner Communications
• JCDecaux Wins Advertising Contract at Jorge Cha´vez International Airport in Lima
• MSouth Acquires Signal Outdoor Advertising
• Platinum Equity Acquires European Business of CBS Outdoor
• JCDecaux Ireland Concludes Bravo Outdoor Advertising Acquisition
• Circle City Outdoor Inks Advertising Pact with Coastal Outdoor
• ADAC Partners with JCDecaux Out Of Home FZ
• JCDecaux and Interstate Outdoor Ink Contract with City of Chicago
• Continental Outdoor Media Bags Exclusive Rights for Advertising
• Titan and Chicago Transit Expand Advertising Agreement
• SCG Financial Completes Merger with Reach Media
• Out of Home America Completes Outdoor First Acquisition
• JCDecaux Airport Bags Contract for Advertising at Cannes
• Mandelieu Airport
• JCDecaux Wins Advertising Contract from Delhi Airport Metro Express
• JCDecaux Gains a Minor Stake in Russ Outdoor
• Pattison Bags a Decade-long Advertising Contract with the City of Ottawa
• STDecaux Bags an Advertising Contract for Shanghai Metro TV Network
• JCDecaux Bags Contract to Operate Advertising Concessions for Madrid Metro
• CBS Plans Two Strategic Moves for Outdoor Operating Business
• Tiger Media Divests SearchMedia International Limited Subsidiary
• Lamar Wins Transit Advertising Contract in Tucson, Arizona
• SearchMedia Holdings Bags the for Hangzhou Outdoor Ad Campaign
• CBS Outdoor Acquires Advertising Rights from L.A. Metro
• MMDA and Outdoor Advertisers Reach Agreement on Regulating Advertising Billboards
• Lamar Acquires Advertising Business of NextMedia
• Van Wagner Communications Takes Over Fuel Outdoor Holdings
• Outdoor Channel Holdings and InterMedia Outdoors to Merge
• Kinetic Worldwide Expands Out-Of-Home (OOH) Media Business Upcountry
• ADstruc Introduces New Outdoor Add Workflow Solution and Enters into Partnership with Telmar
• Sailing Billboards Expands Operations into Toronto
• JCDecaux Collaborates with GateGuru
• Design Master color tool Merged with Artbusinessline
• City of Tacoma Enters into Standstill Agreement with Clear Channel Outdoor
• SmartDebit Inks Contract with JCDecaux
• APN Outdoor Receives NSW State Transit Authority Bus Fleet Contract
• oOh!media to Purchase Eye Division
• Lamar Advertising Company Purchases American Outdoor Advertising
• Alibaba Collaborates with Focus Media
• Fairway Outdoor Advertising Merges with Olympus Media
• Smedvig Capital Sells Ocean Outdoor to LDC
• JCDecaux Dicon Receives Exclusive Advertising Contract from Dubai Airport
• Bell Canada Enterprises to Purchase Astral Media
• APN Enters into a 50:50 Joint Venture with Quadrant Private Equity
• Blue Outdoor Enters into an Exclusive Long-term Agreement with Atlantic City
• JCDecaux Middle East Signs Exclusive Street Furniture Agreement with Muscat Municipality

6. FOCUS ON SELECT PLAYERS

7. GLOBAL MARKET PERSPECTIVE

Total Companies Profiled: 206 (including Divisions/Subsidiaries - 229)

• The United States (140)
• Canada (6)
• Japan (1)
• Europe (40)
• - France (2)
• - Germany (3)
• - The United Kingdom (11)
• - Spain (1)
• - Rest of Europe (23)
• Asia-Pacific (Excluding Japan) (30)
• Middle East (5)
• Latin America (1)
• Africa (6)

For more information visit http://www.researchandmarkets.com/research/9wh7pd/outdoor

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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