DUBLIN, Ireland, April 18, 2013 /PRNewswire/ --

Research and Markets has announced the addition of the "Opportunities for Augmented Reality: 2013-2022" report to their offering.

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This new report provides a comprehensive and granular ten-year forecast for revenue generation - from hardware, software and advertising services -- in the burgeoning Augmented Reality (AR) market. It also assesses the latest business models being put forward by leading edge AR firms and analyses existing AR applications to understand their success and their flaws.

In addition to forecasts and market analysis, this report contains strategic profiles of twenty-eight leading AR firms, with SmarTech's take on where they are headed and their likelihood for future success.

Giants such Apple, Google, HP and Microsoft see AR as both a way to boost their traditional businesses and as a gateway into new markets. At the same time, innovative AR start-ups are attracting funding for both platforms and AR-driven applications aimed at specific industry sectors such as retail, education or computer gaming. But AR opportunities are not in any way limited to software packages; AR will also drive demand for new types of hardware such as gesture control and especially head mounted displays.

Given the strong and immediate opportunity potential for AR, STM Publishing has created this report as a key strategic input for all senior executives planning AR product/market policies for their firms. This report will also be essential reading for investors who are looking to take equity positions in AR firms.

By reading this report, software firms will gain insight from our assessments of the past successes and failures of AR firms as well as our projections of how these companies will seek to evolve their business models over the next few years. Our roadmaps for the major AR platforms will also serve as an important input for product planning at all firms involved in the industry.

R&D organizations developing novel sensors, input technology and other component level products will be able to quantify the addressable markets for their AR-related technology and how these markets will develop over the next decade. Advertising agencies and retailers will be able to quantify the advertising potential of AR promotional activity and see what has worked in the AR advertising space to date. Investors will gain a better understanding of how AR ventures are being financed and what the expected returns are likely to be.

Key Topics Covered:

Part 1: Guidance: Strategies for Successful Revenue Generation in the AR Market
1.1 Background to this Report
1.2 Augmented Reality: State of the Art, Beliefs About the Future
1.3 Four Reasons to Treat Augmented Reality as a Serious Business Opportunity
1.4 Augmented Reality and Market Reality: Is AR the Next Bubble?
1.5 A Niche-Oriented Scenario for AR's Future?
1.6 Augmented Reality Productization and Product Categorization
1.7 Forecasting Methodology Used in This Report
1.8 Investment Patterns in the AR Sector
1.9 Summary of Key Points in Part 1

Part 2: Addressable Markets for Augmented Reality Technology
2.1 The Five Core Markets for Augmented Reality
2.3 Education, Instruction Manuals and Information Services
2.4 Entertainment and Gaming
2.5 Navigation, Travel and Location-Based Services
2.6 AR-Based Communications and Collaboration
2.7 Other Applications for AR
2.8 Summary of Ten-Year AR Market Forecasts
2.9 Summary of Key Points in Part 2

Part 3: A Business Assessment of Current and Future Augmented Reality Products
3.1 AR Software: A Classification
3.2 Assessment of AR-Related Opportunities for the Software Industry
3.3 AR Displays and Glasses
3.4 A Note on the Use of Gesture Control and Other Advanced Input Technologies with AR
3.5 AR Chips
3.6 Summary of Key Points in Part 3

Part 4: Thirty-One Firms to Watch in the AR Space

- Apple
- ARM Holdings
- Cisco
- CrowdOptic
- Ditto
- Flutter
- GeoVector
- GoldRun 96
- Google
- Gravity Jack
- HP, Aurasma and the Autonomy Corporation
- IBM
- Intel
- iOnRoad
- Layar
- Metaio
- Microsoft
- Nokia
- Occipital
- Ogmento
- Qualcomm and Blippar
- ST-Ericsson
- Telibrahma
- Texas Instruments
- Total Immersion
- Tonchidot
- TourWrist
- Wallit
- Wikitude
- Yelp
- Zugara

For more information visit Opportunities for Augmented Reality: 2013-2022

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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