- The Reno7 pre-order saw a staggering 96% increase compared to Reno6 Series
- The new Reno7 series consists of three 5G models, all equipped with Portrait Expert features and ground-breaking technology
- UAE brand fans can enter the TikTok #OPPOReno7Portrait using the specially designed filter for a chance to win a Reno7 Pro 5G
- The Reno7 series is available to purchase from 24th March 2022 across OPPO's e-commerce regional websites and retail partner stores
DUBAI, UAE, March 24, 2022 /PRNewswire/ -- The newly-launched OPPO Reno7 Series, offering customers the ultimate "Unlimited Me, In Portrait" experience is now available to purchase in the Middle East. The new series comes with three 5G variations, the Reno7 Pro 5G, Reno7 5G and Reno7 Z 5G allowing even the most amateur of content creators to capture professional looking photos and videos.
To celebrate the launch, OPPO became the first smartphone brand to unveil a light show on Ain Dubai, the world's largest and tallest observation wheel. Enthralling all those who witnessed the show that lit up the Dubai Marina skyline, the show bought to life the features of the series including the industry-first Orbit Breathing Light, stunning Startrails design, 65W SUPERVOOC™ Flash Charge and Flagship Portrait Camera System Debut.
To celebrate the launch, the global technology brand is giving customers a chance to win abrand new Reno7 Pro 5G through a fun filled Tik Tok filter and challenge. All they need to do is use the OPPO Reno7 Portrait filter and hashtag #OPPOReno7Portrait tagging @OPPOArabia bringing to life the all-new OPPO device through a series of hand gesture prompts while grooving to a bilingual jingle.
Ethan Xue, President of OPPO Middle East and North Africa said, "We are seeing a great response to the Reno7 series in the GCC with a staggering 96% increase in pre-orders compared to the Series predecessor and this is mostly definitely due to our customers passion and trust in OPPO as a brand. We work to deliver products with the customers usage and experience in mind, offering every use the best in technology, design and features."
The Reno7 Pro 5G features the iconic OPPO Glow glass on its back cover with the Laser Direct Imaging (LDI) technology for the first time ever in the industry and also boosts the flagship-level 5G performance powered by the MediaTek Dimensity 1200-MAX. Meanwhile, a 12GB+256GB memory, 4500mAh battery and 65W SUPERVOOCTM guarantee an extraordinary, long-lasting and smooth experience. Tying all of these together, the ColorOS 12 creates a convenient and efficient user experience on the smartphone. With features packed into a sleek and light smartphone, Reno7 Pro 5G is the portrait expert designed to help users get the most out of the 5G era.
The Reno7 5G is the portrait expert capable of capturing DSLR-like portraits through features such as Portrait Mode, Bokeh Flare Portrait Video, and more. Alongside its professional camera capabilities, Reno7 5G also features the iconic OPPO Glow design Reno7 5G also features iconic OPPO Glow design with LDI process,65W SUPERVOOCTM, 8GB RAM and 256GB storage. Highlighted by its smooth experience, the Reno7 5G is the world's first smartphone that certified with TÜV SÜD 36-month fluency rating A.
The Reno7 Z 5G is powered by the Qualcomm® Snapdragon™ 695 5G Mobile Platform, equipped with Bokeh Flare Portrait and Selfie HDR imaging features, and complemented by the industry-first Dual Orbit Lights. Together with OPPO's signature OPPO Glow design, Ultra-Slim Retro Design and 33W SUPERVOOC flash charge, Reno7 Z 5G is a 5G smartphone with professional portrait photography capabilities designed to capture diverse lifestyles.
The Reno7 series is now available for purchase from 24th March, 2022, across OPPO's e-commerce regional websites and retail partner stores in the UAE and lower Gulf at a recommended retail price of AED 2,799 for the Reno7 Pro 5G, AED 1,799 for Reno7 5G, and AED 1,499 for Reno7 Z 5G.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom "Periscope" camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO's business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.