LONDON and NEW YORK, October 21, 2011 /PRNewswire/ --
Opera Solutions is pleased to announce that international marketing expert Denyse Drummond-Dunn is a member of its advisory board. Denyse is the President of C3Centricity, the Customer, Consumer and Client (C3) Centricity experts.
Denyse is a lifetime advocate of product personalisation, including leading Consumer Excellence for Nestle for over six years on well-known household brands such as Nescafe and Kit Kat. She has built a career in Customer Relationship Management (CRM) market research, customer insight and strategy development. She has spearheaded efforts through multinational corporations, including Philip Morris and Gillette, to connect and integrate information systems in order to deliver consistent data for deeper insights and better product and service development.
Customer centricity is at the heart of Opera's business, not least in its impressive capacity to build personalisation into data driven marketing efforts. Opera's big data analytics capabilities use cutting-edge techniques to undertake predictive modelling and turn mountains of information into insight.
The synergy between Denyse's philosophy and experience and Opera's approach to data management is unmistakable and genuinely radical: starting with consumers and then working back to the product in order to optimise satisfaction and sales.
Commenting on her role, Denyse said:
"Marketers face a tough challenge. Getting consumers to part with their hard earned cash at a time when everyone is worried about the economy is a big ask. Understanding what motivates your customers is the only way to make your product or service relevant to them. Armed with this knowledge you can excite and engage consumers. Without this understanding, you might as well pack up and go home. The difference between those who succeed and those who fail is insight - and that can only come from data."
"But unravelling huge amounts of data can be a daunting task and with so much information out there, it can be hard to see the wood from the trees. Companies need intelligent bite-sized chunks that provide real insight to drive successful marketing campaigns that capture the imagination of customers. And what excites me about Opera Solutions is that is has the technology to power inspiring, innovative and successful campaigns by helping the marketing industry understand long term what matters most to their audiences," Denyse concluded.
Notes to Editors
About Opera Solutions
In a Big Data world, Opera Solutions delivers "Analytics as an Ongoing Service," developing and continuously deploying superior analytic solutions that drive sustained profit growth for its customers. Opera is one of the leading predictive analytics firms in the world, with 600 professionals - including 180 advanced-degree scientists - and offices in New York, Jersey City, Boston, San Diego, London, Paris, New Delhi, and Shanghai. Opera serves many of the world's leading organizations in financial services, retailing, media, automotive, consumer goods, healthcare, structured finance, manufacturing, private equity, and the public sector. Opera's UK office may be reached at UK@operasolutions.com
Timothy Bull at Gardant Communications, Tel: +44-(0)20-7976-5555, Email: firstname.lastname@example.org
SOURCE Opera Solutions