-- World's Largest Mobile Advertising Platform Brings on MWW for UK PR
LONDON, June 24, 2014 /PRNewswire/ -- Global mobile advertising platform Opera Mediaworks has appointed MWW to handle its trade, corporate and thought leadership communications in the United Kingdom. The campaign will see MWW launch a significant PR push for Opera Mediaworks as it attempts to reconsolidate its global leadership position following a spate of acquisitions in the UK and worldwide.
Opera Mediaworks, previously known as 4th Screen Advertising in the UK, is the world's largest mobile advertising platform. The company works with 18 of the world's top 25 media companies and services 23 of the world's top 25 brands. The platform covers more than 14,000 premium publishers, with more than 65 billion ad impressions from half a billion unique users every month.
Paddy Herridge, UK MD of MWW, said, "Opera Mediaworks, and before them 4th Screen, are established leaders in the UK mobile advertising ecosystem. They've got a great reputation for cutting edge technology, data insight and customer service that's unmatched in the industry. Our job is to reinforce that positioning as the company consolidates its brand following recent acquisitions."
Mark Slade, MD, EMEA, Opera Mediaworks, said, "MWW has unparalleled experience in the advertising and technology markets so we're confident that they can deliver creative and innovative campaigns for Opera Mediaworks. We wanted to go beyond the normal, everyday trade PR to create something new and innovative that marks us out as genuine thought leaders in our space."
About Opera Mediaworks
Opera Mediaworks is the world's largest mobile advertising platform, deployed by 18 of the world's top 25 media companies and servicing 23 of the world's top 25 brands. With a focus on technological innovation, transparency and trust, Opera Mediaworks enables advertisers to reach their target audiences and publishers to optimize ad monetization. Opera Mediaworks' mission is to deliver relevant ads to the right people at the right time across today's most important medium—mobile.
Headquartered in Silicon Valley, California, Opera Mediaworks has additional offices in San Francisco, New York, Los Angeles, Chicago, Miami, London, Hamburg, Buenos Aires, Sao Paulo, Mexico City, Bogota, San Jose (Costa Rica), Santiago, Dublin, Oslo Moscow, Singapore, Jakarta and New Delhi. Opera Mediaworks is a wholly-owned subsidiary of Opera Software ASA, which is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera Mediaworks at www.operamediaworks.com.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the "North American Campaign of the Year" at the 2014 SABRE Awards, "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.