DUBLIN, June 24, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/4t2kvt/online_retail) has announced the addition of the "Online Retail Market in India 2014-2018" report to their offering.
Online retailers are introducing innovative concepts every day to make online shopping a more pleasurable experience. Recently, Zivame.com, a solely online retailer of undergarments for women, conducted a lingerie-fitting workshop for women employees at Ciber, a Bangalore-based IT consulting and outsourcing firm, to help consumers select the best fitting lingerie while shopping online.
Zovi, an apparel retailer that sells in-house designed labels, rolled out a virtual trial room to enable its buyers to check out how selected merchandise looked on them via an interactive webcam. Similarly, Myntra's "try and buy" concept has seen a sharp jump in the number of visitors shopping on its portal since the launch of the try and buy scheme.
These kinds of initiatives provide touch and feel comfort to Indian consumers, for whom the inability to touch or try goods before purchase was a hindrance to shopping confidently online.
According to the report, the Online Retail market in India is driven by several factors, of which the increased internet penetration of the past few years has spearheaded the growth of online retail in the country.
Further, the report states that one of the main challenges is a lack of infrastructure to support new businesses. Online retailers in India have faced infrastructure bottlenecks, which affect product delivery and customer satisfaction.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Online Retail Market in India by Category
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
16. Key Vendor Analysis
17. Other Reports in this Series
For more information visit http://www.researchandmarkets.com/research/4t2kvt/online_retail
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SOURCE Research and Markets